Social media product announcements scheduling

Purpose

  1.1. Automatically schedule and post product announcements on multiple social media platforms when new alcoholic beverage products are launched or promoted.
  1.2. Ensure timely market visibility for new selections, seasonal offerings, or limited-edition alcohol, supporting campaign coordination and regulatory compliance.
  1.3. Streamline team collaboration by centralizing announcement scheduling linked to inventory updates or campaign plans.
  1.4. Reduce manual effort, standardize brand messaging, and unify product launch communications across all customer touchpoints.
  1.5. Capture platform-specific analytics and engage targeted customer segments with tailored messaging at optimal times.

Trigger Conditions

  2.1. Inventory management system flags SKU as “New Launch” or “Promo Active.”
  2.2. Marketing team submits a scheduled campaign start date in CRM or project management tool.
  2.3. Approval status confirmed for product creative and compliance guidelines.
  2.4. Manual trigger via internal marketing dashboard for ad-hoc urgent product announcements.

Platform Variants

  3.1. Facebook
   • Graph API: Configure /{page-id}/feed endpoint; schedule post with message, image, and link payload.
  3.2. Instagram
   • Instagram Graph API: /{ig-user-id}/media for post creation; /media_publish for scheduled publishing.
  3.3. Twitter (X)
   • POST statuses/update endpoint: Pass product message and image URL for scheduling.
  3.4. LinkedIn
   • Shares API: POST to /ugcPosts with product details and image for company page scheduling.
  3.5. Pinterest
   • POST /v5/pins: Schedule pin creation with image, link, and description for product boards.
  3.6. TikTok
   • TikTok for Developers API: Video upload and scheduling via /post/publish endpoint.
  3.7. YouTube
   • YouTube Data API v3: Videos.insert for upload then Videos.update for scheduling publishDate.
  3.8. Buffer
   • Buffer API: /updates/create for creating and scheduling product announcement across profiles.
  3.9. Hootsuite
   • Hootsuite Platform API: /messages endpoint for multi-channel scheduled posts.
  3.10. Sprout Social
   • Scheduler API: Set up post description, asset attachment, and date/time for all selected channels.
  3.11. Zoho Social
   • Zoho Social API: /posts endpoint for scheduling product launch updates.
  3.12. Sprinklr
   • Engage API: Automate creation and scheduling of messaging for selected beverage launch.
  3.13. HubSpot
   • Social Publishing API: endpoint for programmatic post creation and scheduling.
  3.14. Later
   • Later API: Schedule social posts/announcement images via assets and posts endpoints.
  3.15. Salesforce Marketing Cloud
   • Social Studio API: Publish/Schedule endpoint for product post coordination.
  3.16. Agorapulse
   • Agorapulse API: posts.create method with scheduling parameters for product feed.
  3.17. Planoly
   • Planoly API: Schedule new product visuals and copy via media/schedule endpoint.
  3.18. SocialBee
   • SocialBee API: /content/create with scheduling for beverage launches.
  3.19. Monday.com
   • Monday API: Automate scheduled social announcements based on board status change.
  3.20. Google My Business
   • Business Profile API: POST /accounts/{accountId}/locations/{locationId}/localPosts to schedule product post.

Benefits

  4.1. Ensures consistent and simultaneous product announcements across 20+ channels.
  4.2. Reduces manual scheduling workload, saving hours per campaign.
  4.3. Aligns go-to-market execution with inventory and compliance readiness.
  4.4. Granular tracking of announcement visibility and engagement by channel.
  4.5. Strengthens brand perception with polished, timely messaging for each beverage launch.
  4.6. Enhances marketing agility for wholesalers in a highly regulated, competitive sector.