Marketing and Communication AutomationsPurpose
1.2. Enhance customer engagement and retention by timely updates on rare finds and upcoming events.
1.3. Reduce manual effort by fully automating newsletter workflows and integrations across chosen platforms.
1.4. Ensure consistent branding and communication, personalizing content based on the event or collection type.
1.5. Enable segmentation to target collectors or VIP customers with specialized antique interests.
Trigger Conditions
2.2. A scheduled marketing event or exhibition is published in the event calendar.
2.3. A specific tag (e.g., “rare”, “discount”, “Victorian”) is appended to a collection record.
2.4. Calendar date matches a configured promotional timeline (e.g., monthly highlights, seasonal releases).
2.5. Manual override or approval action confirms release of newsletter content.
Platform Variants
• Feature/Setting: Automated Campaigns; configure Event-based triggers linked via API to new collection records; use “Automations” endpoint.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API; schedule and template selection triggered via Event Webhooks and Dynamic Templates.
3.3. Constant Contact
• Feature/Setting: Automated Email Series; tie new event API from antique inventory to “Trigger Email Series” endpoint.
3.4. Brevo (ex-Sendinblue)
• Feature/Setting: SMTP API; trigger transactional campaigns based on inventory database webhook payloads.
3.5. HubSpot
• Feature/Setting: Workflow Automation; configure “Contact List” updates and trigger marketing email with Workflows API.
3.6. Klaviyo
• Feature/Setting: Flows; use “Create Event” API for new collection and map to collector segments.
3.7. ActiveCampaign
• Feature/Setting: Automations; start on event trigger via API and personalized content with “Advanced Segment Builder.”
3.8. Campaign Monitor
• Feature/Setting: Transactional Email API; send prebuilt newsletter template when “New Collection” trigger fires.
3.9. Moosend
• Feature/Setting: Automation Workflows; configure “Trigger on List Update” action linked via API.
3.10. Zoho Campaigns
• Feature/Setting: Workflow Rules; invoke campaign email when inventory webhook signals change.
3.11. GetResponse
• Feature/Setting: Autoresponder; link trigger to new collection via API “add_contact” and “create_campaign.”
3.12. Mailjet
• Feature/Setting: Event API; dispatch transactional or marketing email upon webhook receipt.
3.13. Drip
• Feature/Setting: Workflow Automation API; event-based trigger mapped to subscriber tags or list.
3.14. AWeber
• Feature/Setting: Campaigns API; automated message series tied to “New Collection” subscriber update.
3.15. Omnisend
• Feature/Setting: Automation Workflows; inventory update triggers “Event-based Workflow” API call.
3.16. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; “Event API Entry Source” configured for inventory or event triggers.
3.17. Emma
• Feature/Setting: Automation API; triggers campaign on new tagged group member.
3.18. MailerLite
• Feature/Setting: Automation; API “Create Subscriber” then send on “field change.”
3.19. Benchmark Email
• Feature/Setting: Automation Pro; configured “Event Trigger” with “Add to List” API.
3.20. Elastic Email
• Feature/Setting: Event API; automation triggers campaign when new collection inventory webhooks fire.
Benefits
4.2. Improves customer touchpoints with prompt, curated communication.
4.3. Supports targeted marketing based on collector profiles and event interests.
4.4. Reduces the risk of human error or missed announcement opportunities.
4.5. Provides analytics for optimizing future campaigns and customer engagement.