Campaign performance reporting

Purpose

1.1. Automates the collection, consolidation, and distribution of antique store marketing campaign metrics (email, social, PPC, print) to generate actionable campaign performance reports.
1.2. Provides real-time visibility on engagement, conversions, ROI, and audience segmentation for improved decision-making and budget allocation.
1.3. Enables scheduled and event-driven reporting to multiple stakeholders, reducing manual compilation errors and response delays.

Trigger Conditions

2.1. Scheduled triggers: Hourly, daily, weekly, or monthly reporting intervals configured per campaign.
2.2. Event-based triggers: Campaign completion, threshold achievements (e.g., number of leads, sales), or budget usage detected by marketing tools.
2.3. Manual trigger: User invokes report generation on demand via dashboard or API call.

Platform Variants

3.1. Google Analytics
• Feature/Setting: Reporting API v4 — Query sessions, traffic sources, goal completions for specific campaign tags.
3.2. Facebook Ads
• Feature/Setting: Graph API — Pull campaign metrics (impressions, CPC, conversions) by ad set ID.
3.3. Instagram Insights
• Feature/Setting: Instagram Graph API — Retrieve engagement (likes, reach, story taps) by campaign post ID.
3.4. Twitter Ads
• Feature/Setting: Analytics API — Collect promoted post performance (impressions, clicks, conversions).
3.5. LinkedIn Campaign Manager
• Feature/Setting: Reporting API — Fetch sponsored post stats (clicks, demographics, CPL).
3.6. Mailchimp
• Feature/Setting: Campaign Reports API — Extract opens, clicks, unsubscribes, geographic data by campaign ID.
3.7. HubSpot
• Feature/Setting: Marketing Email Events API — Gather engagement analytics for email campaigns.
3.8. ActiveCampaign
• Feature/Setting: Reports API — Download campaign and automation email engagement KPIs.
3.9. Salesforce Marketing Cloud
• Feature/Setting: REST API/Email Message Statistics — Retrieve delivery, engagement, and revenue data.
3.10. Google Ads
• Feature/Setting: Google Ads API — Access ad group, keyword, and conversion performance by campaign.
3.11. Microsoft Advertising (Bing Ads)
• Feature/Setting: Reporting API — Download campaign performance metrics (CTR, CPC, conversions).
3.12. Shopify
• Feature/Setting: Admin API/Analytics — Analyze traffic and sales from campaign UTM tags.
3.13. Klaviyo
• Feature/Setting: Campaigns API — Pull detailed message sends, opens, and conversion results.
3.14. Pinterest Ads
• Feature/Setting: Analytics API — Collect promoted pin impressions, engagement, and audience.
3.15. Snapchat Ads
• Feature/Setting: Marketing API/Stats — Retrieve campaign ad stats (swipes, installs).
3.16. Constant Contact
• Feature/Setting: Campaign Reporting API — Get email open/click/bounce rates per campaign.
3.17. Zoho Campaigns
• Feature/Setting: Campaigns API — Gather real-time report data for newsletters.
3.18. SurveyMonkey
• Feature/Setting: Reports API — Provide post-campaign survey results for sentiment analysis.
3.19. Tableau
• Feature/Setting: REST API — Automate the update of campaign KPI dashboards from multiple sources.
3.20. Google Sheets
• Feature/Setting: Sheets API — Store and merge campaign results for historical analysis and sharing.
3.21. Slack
• Feature/Setting: Incoming Webhooks — Push summarized report notifications to marketing channels.
3.22. Microsoft Teams
• Feature/Setting: Graph API/Webhooks — Deliver automated reports into designated Teams channels.
3.23. Airtable
• Feature/Setting: API — Aggregate campaign data for filtered report views.

Benefits

4.1. Reduces manual effort in gathering cross-platform campaign analytics.
4.2. Increases reporting frequency and accuracy for stakeholders.
4.3. Enables proactive campaign adjustments based on near real-time insights.
4.4. Facilitates historical performance benchmarking and ROI analysis.
4.5. Enhances strategic planning with consolidated, actionable data.