Collection and distribution of email marketing analytics

Purpose

1.1. To automate the collection, aggregation, and distribution of email marketing analytics from campaigns targeting antique enthusiasts and collectors.
1.2. Enables ongoing performance monitoring, immediate reporting, and data-driven decision-making for marketing strategies.
1.3. Supports the retail antique store in optimizing audience engagement, campaign effectiveness, and inventory promotions through email channel insights.

Trigger Conditions

2.1. Completion of an email marketing campaign send.
2.2. Scheduled intervals (e.g., daily/weekly recap).
2.3. Real-time analytics threshold met (e.g., open/click rate spikes).
2.4. Manual trigger by marketing team for ad-hoc analysis.

Platform Variants

3.1. Mailchimp
• Function: Use `/reports` API endpoint to fetch detailed campaign stats; set webhook to trigger on campaign_send event.
3.2. SendGrid
• Function: Retrieve engagement and delivery data via “Statistics API”; configure Event Webhook for real-time updates.
3.3. ActiveCampaign
• Function: GET `/api/3/reports/campaignSummary`; trigger on campaign send.
3.4. HubSpot
• Function: Use “Email Events API” for automated report extraction; configure webhook on send event.
3.5. Constant Contact
• Function: “Reporting” endpoints for campaign metrics; automate weekly digest fetch.
3.6. Klaviyo
• Function: Analytics API to obtain campaign and flow performance; set up metrics export on schedule.
3.7. Moosend
• Function: Automate “Get Campaign Stats” API; configure routine pull.
3.8. MailerLite
• Function: REST API for `/campaigns/{id}/stats`; schedule periodic fetch.
3.9. Benchmark Email
• Function: Automated “Reports” endpoint retrieval; real-time event-based triggers.
3.10. Drip
• Function: Use “Broadcasts API” for delivery and engagement stats; automate batch download.
3.11. Campaign Monitor
• Function: “Campaign Summary API” webhook to deliver analytics.
3.12. AWeber
• Function: Scheduled API call to `/accounts/{accountId}/reports`; trigger on campaign send.
3.13. GetResponse
• Function: “Get Campaign Statistics” API for email performance; set routine extract.
3.14. Zoho Campaigns
• Function: “Get Reports” API; scheduled campaign analytics delivery.
3.15. Omnisend
• Function: “Get Campaign Reports” API; configure recurring export job.
3.16. Elastic Email
• Function: “Statistics” endpoint for campaign analytics reports; auto-share to recipients.
3.17. Amazon SES
• Function: SNS (Simple Notification Service) for event-based analytics; scheduled metrics fetch via API.
3.18. Salesforce Marketing Cloud
• Function: “Email Send Definition” and Tracking API for auto reporting.
3.19. Braze
• Function: Get email analytics using “/campaigns/data_series” API; set automated fetch.
3.20. MoEngage
• Function: Use “Campaign Analytics” API endpoint; routine scripted execution.
3.21. Oracle Responsys
• Function: “Campaign Performance” API for report extraction; schedule as needed.
3.22. SparkPost
• Function: “Metrics API” to auto-collect analytics; webhook on send confirmation.

Benefits

4.1. Eliminates manual collation and sharing of metrics.
4.2. Provides fast, error-free visibility into all campaign KPIs for stakeholders.
4.3. Copyright saves time and enables faster marketing adjustments.
4.4. Allows non-technical staff to access analytics in digestible formats.
4.5. Ensures consistent reporting intervals and data accuracy across platforms.