Social media post scheduling for new arrivals or events

Purpose

1. The automation ensures new antique store arrivals or events are announced instantly across all social media; it reduces manual workload, standardizes communication, increases audience engagement, and ensures timely promotions aligned with campaign objectives and store calendar.
2. Automates coordination of content posting, image/video attachment, hashtag selection, and scheduling/re-scheduling for optimal audience reach based on platform analytics.

Trigger Conditions

1. New product entry or update in store inventory management system.
2. Event creation in the store’s event management tool.
3. Upload or approval of marketing materials or media assets.
4. Scheduled marketing calendar dates or campaign launch signals.

Platform Variants

3.1. Hootsuite
• Feature/Setting: Publish API — configure with scheduled time, post-text, media, and selected channels.
3.2. Buffer
• Feature/Setting: Buffers Publish API — send structured post data, set queue slot, and attach images.
3.3. Facebook Pages API
• Feature/Setting: /page-id/feed endpoint — automate POST requests with message and attached_media params.
3.4. Instagram Graph API
• Feature/Setting: /media & /media_publish endpoints — upload photo/video, configure caption, and publish.
3.5. Twitter API v2
• Feature/Setting: POST /tweets endpoint — automate tweet posting with new inventory/event text, optional images.
3.6. LinkedIn Marketing API
• Feature/Setting: /ugcPosts endpoint — create posts for company page with message, imageURL, and scheduled time.
3.7. Pinterest API
• Feature/Setting: /v5/pins endpoint — automate Pin creation in selected Board, add description, URL, and asset.
3.8. TikTok for Developers API
• Feature/Setting: /video/upload endpoint — schedule new arrival/event videos with captions.
3.9. Zapier
• Feature/Setting: Zap trigger “New Calendar Event” to “Create Social Post” actions on chosen platforms.
3.10. Later
• Feature/Setting: Social Profile Scheduling — configure Media Library sync and programmed post time for all profiles.
3.11. Sprout Social
• Feature/Setting: Publishing API — automate publishing via endpoint with post details, media, and tags.
3.12. CoSchedule
• Feature/Setting: Social Campaigns tool — automate queue population with new event/product data.
3.13. Trello + Butler API
• Feature/Setting: Card change (inventory/event) as trigger, Butler action to push card content to a webhook for social post scheduling.
3.14. Mailchimp Social Post
• Feature/Setting: Campaign trigger schedules auto-social posting synchronized with email sends.
3.15. Salesforce Marketing Cloud
• Feature/Setting: Social Studio API Publish function — post new inventory alerts to selected platforms from CRM events.
3.16. Google My Business API
• Feature/Setting: /accounts/locations/localPosts — automate posting about arrivals/events to business listing.
3.17. HubSpot Social
• Feature/Setting: Social Publish API — integrate with Marketing contact triggers to post content to social.
3.18. MeetEdgar
• Feature/Setting: Content Library automation — on new data, auto-generates and queues diverse posts.
3.19. Sendible
• Feature/Setting: API endpoint for “Send Post” — submit post with scheduling flag, attached product/event images.
3.20. SocialBee
• Feature/Setting: Content Categories API — push new-item/event posts automatically into category-based queues.

Benefits

1. Eliminates repetitive manual social posting for each platform.
2. Increases visibility of new antiques and events with consistent multi-channel exposure.
3. Supports real-time or scheduled publishing ensuring timely engagement.
4. Frees staff to focus on higher-value marketing or customer-facing activities.
5. Allows easy tracking and analytics of campaign effectiveness across all channels.