Marketing and Communication AutomationsPurpose
1.2. Increase customer engagement and build loyalty by personalizing communication for VIP or repeat clients.
1.3. Ensure special clients receive timely updates without manual intervention, maximizing sales opportunities for high-value or unique items.
1.4. Foster exclusivity and urgency, driving in-store visits and quicker conversion through instant notifications.
1.5. Maintain client relationship quality by segmenting client lists and only alerting designated premium contacts.
Trigger Conditions
2.2. Scheduled in-store events (e.g., private previews, auctions) added to event calendar.
2.3. Client meets status threshold (e.g., spent over $X or has VIP tag assigned).
2.4. Specific product categories (e.g., rare coins, vintage furniture) available.
2.5. Upon reaching milestones (e.g., customer anniversary, birthday) as captured in CRM.
2.6. Manual trigger by staff via mobile app or dashboard for urgent alerts.
2.7. CRM record update indicating client preference for SMS-only communication.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Use "Programmable SMS" API; configure webhook with trigger logic and targeted client numbers.
• Sample: POST to `https://api.twilio.com/2010-04-01/Accounts/{AccountSid}/Messages.json` with dynamic body.
3.2. SendGrid Twilio Integration
• Feature/Setting: Connect SendGrid Marketing Campaigns to Twilio for automated SMS; use "Event Webhook" for triggers.
• Sample: Connect contact segment to Twilio via SendGrid interface; map new inventory event to campaign send.
3.3. Nexmo (Vonage)
• Feature/Setting: SMS API; set triggers via custom webhook integration on CRM event.
• Sample: POST to `/sms/json` endpoint with recipient and message template.
3.4. Plivo
• Feature/Setting: "SMS API"; integrate with store database for automatic recipient fetch and dispatch.
• Sample: Use `/v1/Account/{auth_id}/Message/` endpoint with event-driven webhook.
3.5. Sinch
• Feature/Setting: SMS service API; automate with event-based message template triggers.
• Sample: Use REST endpoint `/xms/v1/{service_plan_id}/batches` with personalized events.
3.6. MessageBird
• Feature/Setting: SMS API using flows; map CRM customer tags to trigger outbound SMS.
• Sample: Integrate "Flow" with webhook trigger listening for new inventory addition.
3.7. Infobip
• Feature/Setting: SMS Campaigns via API; automate recipient and content via CRM integrations.
• Sample: Use `/sms/2/text/advanced` endpoint for structured alert sending.
3.8. ClickSend
• Feature/Setting: SMS API Automation rules; link inventory management to auto-SMS.
• Sample: Configure "Trigger" in ClickSend dashboard with inventory webhook input.
3.9. Textlocal
• Feature/Setting: SMS API with contact groups; sync CRM tags with VIP group and set auto-send.
• Sample: API key setup with event-specific message templates.
3.10. Telesign
• Feature/Setting: SMS API using "Programmatic SMS"; set triggers from store backend events.
• Sample: POST to `/v1/messaging` on product addition.
3.11. Bandwidth
• Feature/Setting: Messaging API; automated triggers via logic in integration layer.
• Sample: REST POST with recipient filter for VIP clients on milestone events.
3.12. RingCentral
• Feature/Setting: "SMS Messaging API"; link to CRM milestone event with webhook auto-send.
• Sample: Integration script triggers SMS via POST to `/restapi/v1.0/account/~/extension/~/sms`.
3.13. Kaleyra
• Feature/Setting: SMS Platform API; event-based automation via CRM webhook integration.
• Sample: Call `/v1/{sid}/messages` endpoint with segmented contacts.
3.14. Telnyx
• Feature/Setting: "Programmable SMS" endpoint; configure webhook for inventory and client status triggers.
• Sample: POST to `/v2/messages` with conditional data.
3.15. EZ Texting
• Feature/Setting: Automated alerts with scheduled or event-based triggers via SMS API.
• Sample: Use dashboard automation rules mapped to client VIP lists.
3.16. SimpleTexting
• Feature/Setting: Contact segmentation with Zapier integration to trigger SMS.
• Sample: Workflow: inventory update → Zapier trigger → SimpleTexting SMS API.
3.17. SMSGlobal
• Feature/Setting: API triggers linked to CRM or POS system for tailored alerts.
• Sample: Automate via `/v2/sms/send` endpoint on key data events.
3.18. Mitto
• Feature/Setting: Real-time SMS API for event-based triggers, using client tags from CRM.
• Sample: POST to `/sms` with dynamic group filtering.
3.19. Amazon SNS
• Feature/Setting: Use "Publish" API for SMS on new inventory or milestone events via Lambda invocation.
• Sample: Lambda sends SNS SMS on predefined event triggers.
3.20. IBM Watson Messaging
• Feature/Setting: SMS APIs with AI segmentation on customer profiles; automate on intent or milestone.
• Sample: Integrate with CRM for intelligent auto-trigger SMS.
Benefits
4.2. Automation eliminates manual messaging, reducing labor errors and saving staff time.
4.3. Exclusive targeting ensures high-value clients receive only relevant communications.
4.4. Supports scalable, personalized marketing without increase in workload.
4.5. Reinforces client loyalty, prompting repeat business and referrals.
4.6. Detailed logging and delivery tracking enhances performance analysis and compliance.