Marketing and Communication AutomationsPurpose
1.2. Automating outreach for new product launches enables the automator to deliver relevant promotional content, product specifications, and ordering details at scale.
1.3. Ensures automatable and repeatable corporate messaging to B2B distributors, procurement managers, and target end customers.
1.4. Reduces manual effort in marketing communication, provides automated scheduling, personalized content, and multi-channel reach.
Trigger Conditions
2.2. Scheduled date and time for product launch defined by marketing calendar.
2.3. Update in CRM or ERP indicating readiness for announcement.
2.4. Manual trigger via marketing dashboard for urgent launches.
Platform Variants
• Feature/Setting: Automate audience segmentation and use Campaigns API; configure automated campaigns for launch events.
3.2. HubSpot
• Feature/Setting: Configure Marketing Email Event Automation; use Workflows to trigger launch announcements.
3.3. Salesforce Marketing Cloud
• Feature/Setting: Automation Studio for Journey Builder-triggered emails based on database update.
3.4. ActiveCampaign
• Feature/Setting: Automated Campaigns; configure launch email automation based on tags or lists.
3.5. SendGrid
• Feature/Setting: Use Marketing Campaigns API; trigger announcement using List segmentation and automation templates.
3.6. Twilio SendGrid
• Feature/Setting: Automate Announcement email using the Email API’s Dynamic Transactional Templates.
3.7. Klaviyo
• Feature/Setting: Automated Flows for product launches; connect to trigger automation from product catalog change.
3.8. Constant Contact
• Feature/Setting: Automated Email Series; set triggers for new list additions or product tags.
3.9. Zoho Campaigns
• Feature/Setting: trigger-based workflows using API on product or contact update.
3.10. Brevo (Sendinblue)
• Feature/Setting: Marketing Automation for Email and SMS campaigns using Event API.
3.11. Microsoft Dynamics 365 Marketing
• Feature/Setting: Customer Journeys with event-based triggers; auto-launch with PIM integration.
3.12. Pipedrive
• Feature/Setting: Workflow Automation to send emails to customer list on deal/product update.
3.13. Marketo
• Feature/Setting: Smart Campaign automation triggers on new product program.
3.14. Eloqua
• Feature/Setting: Program Canvas for automated email blast when new product launched.
3.15. Google Workspace (Gmail API)
• Feature/Setting: Automated Mail Merge configured with Apps Script tied to Sheets row insertion.
3.16. Slack
• Feature/Setting: Automated messaging through Incoming Webhooks or API to notify B2B channels.
3.17. WhatsApp Business API
• Feature/Setting: Automated Template Message sending via customer list uploads.
3.18. Facebook Messenger Platform
• Feature/Setting: Send automated broadcasts using Send API and audience segment tagging.
3.19. SMS via Twilio
• Feature/Setting: Automated SMS to customer numbers with product announcement using Message API.
3.20. Shopify
• Feature/Setting: Automate Announce Product via App-triggered Customer Notification using Shopify API Events.
3.21. Intercom
• Feature/Setting: Automated Outbound Messages using Product Updates workflows.
3.22. Pardot (Salesforce)
• Feature/Setting: Engagement Studio with trigger-based automator flows for sends.
3.23. Amazon SES
• Feature/Setting: Automated Email triggered from Lambda or event hooks in SES API.
Benefits
4.2. Ensures all targeted customer segments are automatically notified without delay.
4.3. Supports multi-channel, automated campaign delivery with personalizable automator workflows.
4.4. Enhances customer engagement and open rates with data-driven, automatable communications.
4.5. Automated scheduling and tracking analytics enables optimization of future launch campaigns.