Review and feedback request automations post-purchase

Purpose

1.1. Automate sending post-purchase review and feedback requests to customers after they buy abrasive supplies, aiming to collect product reviews, ratings, and feedback for quality improvement, social proof, and marketing content.
1.2. Increase verified reviews and actionable feedback to enhance trust, SEO, and drive repeat business; systematically build customer relationships and continuous touchpoints.

Trigger Conditions

2.1. Completion of a sales transaction for abrasive supplier items.
2.2. Order status marked as “fulfilled” or “delivered” in sales/order management system.
2.3. Set timer or delay (e.g., 3–7 days after delivery) to ensure product receipt before contact.
2.4. Customer opted in for communication per marketing policy.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Use Twilio Programmable SMS API to send templated review request texts; Configure Sender ID, recipient mapping, and message template JSON.
3.2. SendGrid
• Feature/Setting: Use Marketing Campaigns or Transactional Mail API for branded review emails; configure automation for recipient, send time, and subject personalization.
3.3. Mailchimp
• Feature/Setting: Customer Journey Builder to trigger post-purchase feedback campaign after order completion webhook; set delay and dynamic content.
3.4. Shopify Flow
• Feature/Setting: Triggered workflow on fulfilled orders; configure "Send Email" or app integration for feedback requests.
3.5. Klaviyo
• Feature/Setting: Post-purchase Flow; trigger by order status, use dynamic review links and schedule for optimal send time.
3.6. HubSpot
• Feature/Setting: Workflow Automation; set enrollment trigger on deal close or custom order property, use Email or SMS via integration.
3.7. ActiveCampaign
• Feature/Setting: Automations; configure trigger on ecommerce data sync or webhook, automate multi-step nurture for feedback request.
3.8. Zendesk
• Feature/Setting: Zendesk Triggers + Email/Survey automation sent after ticket resolves or order closes.
3.9. SurveyMonkey
• Feature/Setting: Automate survey sends post-purchase with Audience or API for embedded feedback links.
3.10. Typeform
• Feature/Setting: Webhook-triggered survey with pre-filled customer/order data in feedback requests.
3.11. Google Sheets
• Feature/Setting: Scripted trigger on new “fulfilled” entry; use Apps Script for emailing or linking to feedback form.
3.12. Salesforce
• Feature/Setting: Flow or Process Builder; trigger on custom order “Delivered” status, configure Email Alert for review link.
3.13. WooCommerce
• Feature/Setting: Order status-based trigger; leverage hooks or third-party plugins to send review requests by email/SMS.
3.14. Intercom
• Feature/Setting: Post-purchase in-app/outbound message; use event-based triggers for review collection.
3.15. Facebook Messenger API
• Feature/Setting: Automated message to customer on order event webhook, using personalized review CTA.
3.16. WhatsApp Business API
• Feature/Setting: Configure template message sent on order event via webhook or CRM integration.
3.17. Freshdesk
• Feature/Setting: Automation rules to send feedback email after ticket/order closure.
3.18. Microsoft Power Automate
• Feature/Setting: Flow triggered by order data or CRM status update; email or survey link dispatched automatically.
3.19. Google Forms
• Feature/Setting: Pre-filled form links distributed via mail merge or automation script post-purchase.
3.20. Constant Contact
• Feature/Setting: Automated Email Campaigns triggered when new contacts added to post-purchase segment.
3.21. Yotpo
• Feature/Setting: Automated review request campaigns via Yotpo Email/SMS based on ecommerce triggers.

Benefits

4.1. Increases customer response rate and volume of verified product reviews.
4.2. Streamlines repetitive marketing and reduces manual follow-up workload.
4.3. Enables timely, data-driven improvements from real feedback.
4.4. Boosts search visibility and trust with social proof.
4.5. Drives repeat business and cross-sell via post-purchase engagement.