Social media posting and monitoring updates for new products

**Purpose**

1.1. Automate announcement of new abrasive products, promotions, or updates across diverse social media platforms for industrial buyers.
1.2. Schedule, post, and monitor engagement to maximize product visibility and collect feedback for marketing strategy refinement.
1.3. Consolidate product launch communications, reduce manual errors, and ensure consistent messaging across chosen channels.
1.4. Collect analytics to assess performance and adjust future social campaigns for abrasives offerings.

**Trigger Conditions**

2.1. New product entry in central database or ERP.
2.2. Product SKU marked as “Ready for Launch” in the product management system.
2.3. Approval status updated to “Post Live” in the marketing dashboard.
2.4. Scheduled campaign trigger based on launch calendar or promotional timeline.

**Platform Variants and Configuration**

3.1. Facebook
• Feature: Graph API — ‘/page-id/feed’ endpoint, configure with product image, caption, and launch URL.
3.2. Instagram
• Feature: Instagram Graph API — ‘/media’ create endpoint, upload media and product description.
3.3. Twitter/X
• Feature: POST statuses/update API, push tweet text with product link and hashtags.
3.4. LinkedIn
• Feature: Share on LinkedIn API — POST to ‘ugcPosts’, set content entity and visibility.
3.5. Pinterest
• Feature: Create Pin API, set board ID, product image, and external launch link.
3.6. YouTube
• Feature: YouTube Data API — videos.insert for teaser or product explainer upload.
3.7. TikTok
• Feature: TikTok for Developers — Video upload API, set caption and URL.
3.8. Buffer
• Feature: Create Post endpoint, configure content, scheduling, and channel selection.
3.9. Hootsuite
• Feature: Messages endpoint, schedule and broadcast to multiple platforms simultaneously.
3.10. Reddit
• Feature: Reddit API — /api/submit, configure subreddit, title, and URL.
3.11. Medium
• Feature: Medium API — POST to ‘/users/{userId}/posts’, set title, content, and tag to product.
3.12. WordPress
• Feature: REST API — POST to ‘/wp/v2/posts’, auto-generate product announcement blog.
3.13. Tumblr
• Feature: Tumblr API — create a new post API, set body and product photo.
3.14. Slack
• Feature: Web API — chat.postMessage, send product update to #sales or #marketing.
3.15. Discord
• Feature: Bot API — POST to ‘/channels/{channel.id}/messages’ with product launch info.
3.16. Microsoft Teams
• Feature: Incoming Webhook, configure JSON payload for new product notification.
3.17. Google My Business
• Feature: Google My Business API — createLocalPost method for product highlight.
3.18. Snapchat
• Feature: Snapchat API — Snap Kit, share story of new abrasive product.
3.19. Mailchimp
• Feature: Campaigns API — create and schedule email blast for product launch.
3.20. Telegram
• Feature: Telegram Bot API — sendMessage method, alert wholesale buyers to new inventory.

**Benefits**

4.1. Reduces manual posting workload and synchronizes every outlet.
4.2. Ensures instant, consistent product updates to industrial buyers and distributors.
4.3. Centralizes analytics and feedback collection for continual marketing optimization.
4.4. Strengthens omnichannel brand presence and increases engagement for abrasives launches.