Lead nurturing flows for inactive contacts

Purpose

1.1. Automatically re-engage and nurture leads who have shown inactivity, using multi-channel communication, offering value-based content, reminders, personalization, and timely follow-ups to increase conversion probability and brand recall within the industrial compressor wholesale sector.

Trigger Conditions

2.1. Contact not responding to email or SMS over a defined period (e.g., 30 days).
2.2. No activity logged in the CRM/contact record (e.g., no quote requests/website visits/downloads).
2.3. Incoming marketing database updates flag a lead as dormant/inactive.
2.4. Scheduled re-engagement date reached as per sales cycle stage or nurture stream.

Platform Variants

3.1. HubSpot
• Workflow Automation: Use "List Membership" (inactive segment) + "Send Email" action; configure sequence with delays.
3.2. Salesforce
• Process Builder/Flow: Set workflow on "Lead Status Change" + "Send Email Alert".
3.3. Mailchimp
• Customer Journeys: Trigger on “Contact Becomes Inactive”; automate re-engagement campaign.
3.4. ActiveCampaign
• Automations: Build flow to segment non-engaged leads and trigger "Send Email/SMS".
3.5. Marketo
• Smart Campaign: Set trigger as inactivity; automate nurture stream.
3.6. Zoho CRM
• Workflow Rule: Condition "Last Activity Date Older Than X"; send mail/SMS with webhook.
3.7. Pipedrive
• Workflow Automation: “Deal Idle More Than” trigger; auto-send email or notify rep.
3.8. Twilio SMS
• Messaging API: Set “Schedule SMS” for inactive contacts; personalize message with contact data.
3.9. SendGrid
• Marketing Campaigns API: Automated drip campaign assigned to “inactive” segment.
3.10. Microsoft Dynamics 365
• Customer Journey Designer: Set condition “Lead Dormant”; launch re-engagement journey.
3.11. Intercom
• Auto Message: Filter users >30 days inactive; trigger outbound chat or email.
3.12. Klaviyo
• Flow Builder: Trigger flow for "Has Not Opened in X Days"; send ready-to-order incentive.
3.13. Omnisend
• Automation Workflow: If user cold, push reminder with "Send Email" or "Send SMS".
3.14. Freshsales
• Workflow: Use “No Activity in X Days” rule for email sequence.
3.15. Drift
• Playbooks: "Re-engage Cold Leads" configuration for chat/email prompts.
3.16. Constant Contact
• Automated Email Resend: “Non-Opener” segment; resend campaign with new subject line.
3.17. Google Sheets+Apps Script
• Script: Scan rows for inactivity date; trigger email via Gmail API.
3.18. WhatsApp Business API
• Automated Message: Schedule outreach after period of dormancy.
3.19. Facebook Messenger API
• Send message to inactive contacts based on page subscriber list status.
3.20. Outreach.io
• Sequence Automation: Implement trigger for "No Reply in X Days"; escalate or alternate channel.
3.21. Apollo.io
• Sequence: Detect skipped or stalled step, auto-initiate re-nurture email.

Benefits

4.1. Maximizes lead conversion by reviving dormant leads at scale.
4.2. Reduces manual effort for sales/marketing teams; consistent follow-up.
4.3. Multichannel approach increases response probability and engagement.
4.4. Timely personalization demonstrates relevance and attentiveness.
4.5. Optimizes data hygiene—contacts are re-categorized as warm/cold based on actual engagement post-nurture.