Marketing and CommunicationPurpose
1.2. Drive engagement, promotions, product launches, and informational content tailored by segment (e.g., by buyer type, purchase history, location).
1.3. Ensure timely, regular communication and track customer interactions for future marketing optimization.
Trigger Conditions
2.2. Scheduled newsletter date/time.
2.3. Manual initiation by marketing staff.
2.4. Trigger based on specific events (e.g., product launch, promotional campaign, post-purchase).
2.5. Integration with CRM updates or segment changes.
Platform Variants
3.1. Mailchimp
• Feature: Audience segmentation; Email Campaigns API
• Setting: Configure tags for segments; POST to /campaigns endpoint with segment IDs.
3.2. SendGrid
• Feature: Marketing Campaigns; Contacts API
• Setting: Create segment in UI, use V3/mail/send to trigger campaign to list.
3.3. ActiveCampaign
• Feature: Automations; Contacts API
• Setting: Dynamic segmentation in contacts; trigger automations via webhook.
3.4. HubSpot
• Feature: List Segmentation; Marketing Email API
• Setting: Setup smart lists; POST to /marketing/v3/emails/send to list.
3.5. Salesforce Marketing Cloud
• Feature: Data Extensions & Journey Builder
• Setting: Link segment to data extension; configure automation in Journey Builder.
3.6. Zoho Campaigns
• Feature: Segments; Workflow Automation
• Setting: Tag contacts in CRM; set up workflow trigger.
3.7. Klaviyo
• Feature: Dynamic lists; Campaign Email API
• Setting: Create segment rules; POST /v1/campaigns/send to segment.
3.8. Constant Contact
• Feature: Contact Segments; Email Campaign API
• Setting: Segment lists; POST email campaign to segment via v3 API.
3.9. Brevo (formerly Sendinblue)
• Feature: Contacts Filtering; Campaign API
• Setting: Create filter; Send transactional email using /smtp/email.
3.10. GetResponse
• Feature: Advanced Segmentation; Automation Workflow
• Setting: Setup custom fields for segmentation; trigger workflow.
3.11. Moosend
• Feature: Segmented Lists; Campaign Trigger
• Setting: Create segment via UI/API; trigger campaign from segment.
3.12. Campaign Monitor
• Feature: Smart Segments; Transactional API
• Setting: Build rules; POST to /transactional/messages/send.
3.13. Benchmark Email
• Feature: List Segmentation; Automation Pro
• Setting: Tag and segment lists; initiate automation workflow.
3.14. AWeber
• Feature: Subscriber Segmentation; Broadcast API
• Setting: Assign tags; POST /broadcasts to segmented audience.
3.15. MailerLite
• Feature: Segments; Campaigns API
• Setting: Filter contacts; automate sending using /api/v2/campaigns/send.
3.16. SharpSpring
• Feature: Dynamic Lists; Workflow Automation
• Setting: Define segment rules; build automation with triggers.
3.17. Drip
• Feature: Email Segmentation; Campaign Trigger
• Setting: Employ rules for segmentation; trigger email campaign via API.
3.18. Elastic Email
• Feature: Contact Segmentation; Email API
• Setting: Create filter group; POST /v2/email/send to segment.
3.19. Omnisend
• Feature: Audience Segmentation; Workflow Automation
• Setting: Segment user base; start automated workflow.
3.20. Google Workspace (Gmail API)
• Feature: Label-based Group Emailing
• Setting: Segment contacts with labels; send email via Gmail API to group.
3.21. Amazon SES
• Feature: Lists via External DB; SES SendEmail API
• Setting: Query DB for segment; send batch via SendEmail.
Benefits
4.2. Saves staff time, reduces manual errors, and accelerates campaign execution.
4.3. Facilitates measurable outcomes with detailed analytics and follow-up capability.
4.4. Aligns communications with customer lifecycle or segment needs for higher ROI.
4.5. Scalable, repeatable, and consistent marketing process adaptable to any segment size or criteria.