Social media post scheduling and reporting

Purpose

1.1. Automate creation, queuing, and distribution of posts promoting air compressor products and offers across major social media, optimizing timing for audience engagement.
1.2. Centralize campaign management, monitor brand presence, collect analytics on reach, clicks, and conversions.
1.3. Provide timely performance feedback for marketing teams to adapt content and frequency.
1.4. Enable coordinated posting for seasonal promotions, product launches, and customer testimonials for compressor product lines.

Trigger Conditions

2.1. New marketing campaign scheduled in internal CRM or calendar.
2.2. Marketing manager uploads new content asset to asset repository or shared drive.
2.3. Product announcement or promotional event flagged by sales or product team.
2.4. Scheduled time intervals (e.g., weekly product features, monthly offers).
2.5. Engagement metric thresholds (e.g., after a post reaches specific likes or shares).

Platform Variants with Functions/APIs

3.1. Facebook
• Feature: Graph API / /me/feed — Schedule and publish posts; retrieve engagement stats.
3.2. Instagram
• Feature: Instagram Graph API / /media_publish — Post images and captions; track insights.
3.3. Twitter (X)
• Feature: POST statuses/update endpoint — Send scheduled tweets; pull analytics via GET statuses/show.
3.4. LinkedIn
• Feature: Shares API — Create scheduled company page shares and retrieve impression metrics.
3.5. Pinterest
• Feature: v5 API /pins endpoint — Post product pins and gather board engagement data.
3.6. YouTube
• Feature: YouTube Data API /videos.insert — Schedule video uploads; extract view and subscriber analytics.
3.7. TikTok
• Feature: TikTok for Developers API /video/upload — Automate publishing and gather post metrics.
3.8. Buffer
• Feature: Buffer API /updates/create — Queue posts; pull post performance data.
3.9. Hootsuite
• Feature: Hootsuite Platform API /messages — Mass schedule across channels; export aggregated reports.
3.10. Sprout Social
• Feature: Publishing API — Automate pipelines for sent posts and pull analytics.
3.11. HubSpot
• Feature: Marketing API /social-posts/v1 — Create and monitor social posts, run engagement reports.
3.12. Zoho Social
• Feature: Zoho Social API /posts — Schedule sharing and fetch detailed analytics.
3.13. Later
• Feature: Later API /posts — Automate posting and fetch post and user engagement stats.
3.14. Loomly
• Feature: API /posts — Programmatic post scheduling and insights retrieval for all connected channels.
3.15. Salesforce Marketing Cloud
• Feature: Social Studio API /publish — Schedule campaign posts, consolidate engagement analytics.
3.16. Planoly
• Feature: Planoly API /posts/publish — Push scheduled Instagram posts; retrieve engagement.
3.17. MeetEdgar
• Feature: Edgar API /queue — Add posts to queue, fetch recycle performance metrics.
3.18. Sendible
• Feature: Sendible API /messages/send — Automate cross-posting, pull channel-wise analytics.
3.19. Crowdfire
• Feature: Crowdfire API /schedule — Schedule bulk uploads and extract interaction statistics.
3.20. SocialBee
• Feature: API /content/publish — Push scheduled content and retrieve campaign analytics.
3.21. Agorapulse
• Feature: Agorapulse API /scheduled_posts — Automate post scheduling and pull per-post results.

Benefits

4.1. Eliminates manual posting delays, ensuring consistent compressor product promotion.
4.2. Enables multi-channel coordination, increasing content reach and brand awareness.
4.3. Real-time analytics accelerate optimization of marketing tactics for industrial clients.
4.4. Reduces labor cost, freeing resources for creative campaign development.
4.5. Comprehensive tracking facilitates ROI calculation for wholesale marketing efforts.