Automated social media posting

Purpose

1.1. Promote animal watering hole events, farm-stay offers, and pet interaction experiences to attract guests.
1.2. Consistently update multiple social media channels with scheduled content about activities, guest experiences, and facility updates.
1.3. Engage pet lovers and travelers through targeted marketing, seasonal offers, and behind-the-scenes posts.
1.4. Maintain brand visibility and community engagement without manual posting.

Trigger Conditions

2.1. Calendar-based triggers (e.g., daily, weekly, campaign-specific dates).
2.2. New photo/video uploads by staff in shared folders/cloud.
2.3. Approval of new promotional content by marketing manager.
2.4. New event or activity added to scheduling system.
2.5. Content pulled from blog or website update (RSS/API).

Platform Variants

3.1. Facebook Pages
• Feature: Publish Post API – Configure Page Access Tokens, schedule /me/feed or /PAGE_ID/feed.
3.2. Instagram
• Feature: Instagram Graph API – Configure /me/media and /me/media_publish endpoints, attach images/videos.
3.3. Twitter (X)
• Feature: POST statuses/update API – Set OAuth credentials, compose and schedule tweet body.
3.4. LinkedIn
• Feature: Share on LinkedIn API – Submit content via /ugcPosts or /shares endpoints with organization access token.
3.5. Pinterest
• Feature: Create Pin (API) – Set Board ID, Image URL, and note via /v5/pins/create.
3.6. TikTok
• Feature: TikTok Content Upload API – Configure video upload via /post/upload/ and schedule via third-party interface.
3.7. YouTube
• Feature: YouTube Data API v3 – Insert video via videos.insert, set scheduled publish time.
3.8. Google My Business
• Feature: Locations API – Use accounts.locations.localPosts batch update for announcement or event content.
3.9. Snapchat
• Feature: Marketing API – Schedule story posts via /stories endpoint and authenticate Business Ad Account.
3.10. Reddit
• Feature: Reddit API – Use /api/submit to post promo or event thread in relevant subreddits.
3.11. Tumblr
• Feature: Blogging API – POST /v2/blog/{blog-identifier}/post with text, photo, or video.
3.12. Mastodon
• Feature: REST API POST /api/v1/statuses with status text/media and audience visibility.
3.13. Buffer
• Feature: Buffer API – Bulk schedule across multiple platforms using /updates/create and /updates/update endpoints.
3.14. Hootsuite
• Feature: Hootsuite Platform API – POST /messages for outbound content and schedule via endpoint.
3.15. Medium
• Feature: Medium API – POST /v1/users/{userId}/posts with promotional blog post content.
3.16. Telegram
• Feature: Bot API – POST /sendMessage or /sendPhoto with channel or group ID.
3.17. WhatsApp Business
• Feature: Cloud API – Send media-rich templates to broadcast lists using /v13.0/{phone-number-id}/messages.
3.18. Discord
• Feature: Webhook POST – Send embeds or images via custom webhook URL to channels.
3.19. VKontakte (VK)
• Feature: VK API – POST to wall.post method with owner_id, message, and attachments.
3.20. WeChat Official Accounts
• Feature: Message API – Use /cgi-bin/message/custom/send for news or promotional image push to followers.
3.21. Sprout Social
• Feature: Publishing API – Integrate through platform's schedule post endpoints for team-based approval.
3.22. TikTok for Business
• Feature: Content Scheduling API – Schedule and publish via /video/publish interface.
3.23. Snapchat Business
• Feature: Content Posting API – Post to Snap Stories via Partner API for commercial content.

Benefits

4.1. Reduces manual workload, freeing staff for guest interaction and on-site activities.
4.2. Ensures consistency in messaging and brand image across multiple platforms.
4.3. Maximizes reach to target audiences through tailored scheduling and cross-posting.
4.4. Enables timely updates about events, special offers, and experiences.
4.5. Increases guest engagement and drives booking inquiries via social channels.
4.6. Centralizes marketing workflow, improving oversight and analytics.