Marketing and CommunicationPurpose
1.2. To acknowledge customer participation, gather feedback, and provide incentives, while reducing manual communication overhead.
1.3. To drive post-visit retention through automated, timely, multi-channel messaging based on guest data and behavioral triggers.
Trigger Conditions
2.2. Engagement metrics such as event attendance recorded, or purchase confirmation received.
2.3. Loyalty program milestones reached (e.g., number of visits, referrals).
2.4. Survey or feedback submission post-visit.
2.5. Specific dates (e.g., guest birthday, anniversary of first visit).
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Messaging API; trigger SMS on booking completion; configure via flow: POST /Messages with guestPhone
3.2. SendGrid
• Feature/Setting: Transactional Mail Send API; send thank-you email template with personalization tokens; configure dynamic template ID
3.3. Mailchimp
• Feature/Setting: Automated Customer Journeys; trigger sequence from event webhook via API; automate email follow-ups
3.4. ActiveCampaign
• Feature/Setting: Automations; event-based triggers for email or SMS, use POST /api/3/contactAutomations
3.5. Zoho CRM
• Feature/Setting: Workflow Rules; auto-send email or assign loyalty coupons using Custom Functions
3.6. HubSpot
• Feature/Setting: Workflows; enroll contacts by event, configure email token insertion, trigger via POST /contacts/v1/contact
3.7. Airtable
• Feature/Setting: Automations; conditionally trigger email/SMS or webhook when new record of visit is entered
3.8. Salesforce
• Feature/Setting: Process Builder; auto-generate thank-you email with Visualforce template, trigger from Contact record update
3.9. Shopify
• Feature/Setting: Flow App; trigger post-purchase thank-you, configure via flow: Order Created → Send Email
3.10. Stripe
• Feature/Setting: Webhooks; trigger automation after payment success, call outbound API to communication service
3.11. Google Sheets
• Feature/Setting: App Script / Automation; on new row for visit, call external email/SMS API
3.12. Notion
• Feature/Setting: Integration with automations; trigger on new guest entry, send outbound webhook
3.13. Klaviyo
• Feature/Setting: Flows; event-driven email/SMS, API create flow trigger from visit event
3.14. Intercom
• Feature/Setting: Series; trigger outbound message after user event, via POST /messages
3.15. Slack
• Feature/Setting: Incoming Webhooks; notify staff on automation execution, track loyalty rewards status
3.16. Gupshup
• Feature/Setting: WhatsApp API; send thank-you WhatsApp message with reward link post-visit
3.17. MailerLite
• Feature/Setting: Automation; event-based email, triggered through API or webhook
3.18. Moosend
• Feature/Setting: Automated Workflows; trigger thank-you email after event in guest list
3.19. Pipedrive
• Feature/Setting: Workflow Automation; trigger on deal movement, send custom email template
3.20. Zapier
• Feature/Setting: Multi-platform workflows; schedule action on trigger (e.g., use input data to send email or SMS via supported apps)
3.21. Mandrill
• Feature/Setting: Transactional Email API; send personalized reward/thank-you mail on trigger event
3.22. WhatsApp Business API
• Feature/Setting: Send message to guest with automation, configure with booking event as trigger
3.23. Facebook Messenger Platform
• Feature/Setting: Send outbound message with reward as attachment after visit event trigger
3.24. LoyaltyLion
• Feature/Setting: Loyalty reward automation; auto-assign points, send reward email/SMS using configured event-based trigger
3.25. Shopify POS
• Feature/Setting: Trigger loyalty email/SMS after in-person transaction, configure via connected marketing app’s automation
Benefits
4.2. Increases return visits and enhances loyalty through timely reward issuance.
4.3. Accelerates feedback collection and supports upselling with minimal labor.
4.4. Centralizes communication data for future targeted marketing.
4.5. Reduces operational costs and error rates in guest engagement processes.