Communication of seasonal events or special packages

Purpose

1.1. Notify potential and returning guests of seasonal events (e.g., spring lambing, fall harvest, holiday petting zoo) or exclusive farm-stay packages.
1.2. Enhance guest engagement, drive bookings during specific periods, and foster guest retention through tailored communication.
1.3. Automate timely, multi-channel distribution of offers, reminders, and information about special events at the animal watering hole/farm-stay.
1.4. Ensure coordinated marketing across email, SMS, social, chat, and web notifications without manual effort.

Trigger Conditions

2.1. Calendar-based (e.g., 30 days before seasonal event date).
2.2. New event or package creation in event management/calendar system.
2.3. User subscribes to event notifications or expresses interest.
2.4. CRM segment updates (e.g., targeting frequent guests or guests with specific pet interests).
2.5. Manual trigger for urgent/last-minute offers.

Platform variants

3.1. Twilio SMS
• Feature/Setting: “Programmable SMS”; configure webhook receiver and send SMS node with event text and dynamic guest contact.
3.2. SendGrid
• Feature/Setting: “Transactional Email API”; configure API key, set dynamic template for event, map guest email.
3.3. Mailchimp
• Feature/Setting: “Campaign Create API”; automate audience selection, campaign generation with event details.
3.4. HubSpot
• Feature/Setting: “Workflows/Marketing Emails”; trigger workflow on event, use personalization tokens for guest name/events.
3.5. Slack
• Feature/Setting: “Incoming Webhooks”; configure channel and webhook URL, map notification message.
3.6. Facebook Messenger
• Feature/Setting: “Send API”; map recipient PSID, message structure for event/package promo.
3.7. WhatsApp Business
• Feature/Setting: “WhatsApp Cloud API/messages”; configure template message and recipient via API endpoint.
3.8. Instagram Direct
• Feature/Setting: “Instagram Graph API/messages”; set messaging webhook and map dynamic event content.
3.9. Microsoft Teams
• Feature/Setting: “Incoming Webhook Connector”; set webhook URL for guest/agent notification channel.
3.10. Discord
• Feature/Setting: “Webhook”; guest/member notification with event package details, configure target channel.
3.11. Gmail
• Feature/Setting: “Gmail API/send”; configure OAuth, auto-send personalized event emails.
3.12. Outlook
• Feature/Setting: “Send mail API (Microsoft Graph)”; set dynamic recipient and event data for marketing messages.
3.13. Telegram
• Feature/Setting: “Bot API/sendMessage”; map user chat ID and formatted event notification.
3.14. Zendesk
• Feature/Setting: “Create Ticket API”; open guest support tickets for event/package inquiries.
3.15. Salesforce
• Feature/Setting: “Process Builder/Email Alert”; invoke process on event object creation.
3.16. Viber
• Feature/Setting: “Public Account Messaging API/send_message”; configure recipient ID and campaign text/image.
3.17. ActiveCampaign
• Feature/Setting: “Automations/Send Email”; trigger flow on tag or field update related to upcoming event.
3.18. Shopify
• Feature/Setting: “Notifications/Webhooks”; send to subscribed guests when new experience is listed in store.
3.19. Intercom
• Feature/Setting: “Outbound Messages”; scheduled push to user segment on special package release.
3.20. Google Calendar
• Feature/Setting: “Event Notifications”; set event and enable automatic guest email reminders.
3.21. Zoho CRM
• Feature/Setting: “Workflow Rules/Emails”; trigger when custom field (e.g., ‘Event/Offer Announcement Date’) is reached.
3.22. Constant Contact
• Feature/Setting: “Email Campaigns API/Create & Send”; automate guest list sync and campaign dispatch.

Benefits

4.1. Increased guest attendance, bookings, and participation in special events.
4.2. Enhanced guest satisfaction via timely, relevant, and multi-channel notifications.
4.3. Minimized manual effort and error; improved marketing consistency.
4.4. Scalable communication for all event and offer types.
4.5. Measurable campaign performance and guest engagement tracking.