Marketing and CommunicationPurpose
1.2. Leverage guest profile, visit history, and expressed interests—such as favorite animals or activities—to personalize outreach and increase re-engagement rates.
1.3. Support omnichannel marketing strategy using multiple messaging platforms based on guest consent and preferred communication modes.
1.4. Automate timing, content, and channel selection to maximize communication ROI and reduce manual marketing workload.
Trigger Conditions
2.2. Receipt of guest feedback or review.
2.3. Announcement of new animals, experiences, or events.
2.4. Milestones (birthday, anniversary of first visit).
2.5. Lapsed engagement detected (no website/app activity in N days).
2.6. Release of personalized promotional offers.
Platform variants
3.1. Twilio SMS
• Feature: Programmable Messaging API
• Setting: Configure API call with guest mobile, merge personalized content, set scheduling logic.
3.2. SendGrid
• Feature: Marketing Campaigns API
• Setting: Use dynamic templates, autopopulate guest fields for email re-engagement.
3.3. Mailchimp
• Feature: Automated Customer Journeys
• Setting: Configure “post-visit” segment, trigger workflow, and personalize merge tags.
3.4. HubSpot
• Feature: Marketing Email Workflows
• Setting: Use custom lists and property-based triggers.
3.5. ActiveCampaign
• Feature: Automation Builder
• Setting: “If/Else” triggers for visit recency, personalized email or SMS with custom fields.
3.6. Salesforce Marketing Cloud
• Feature: Journey Builder
• Setting: Define guest re-engagement journey, select data sources for personalization.
3.7. Zendesk Sunshine Conversations
• Feature: Omnichannel Messaging API
• Setting: Route re-engagement messages via WhatsApp, SMS, or other preferred channels.
3.8. Intercom
• Feature: Series Automation
• Setting: Auto-send personalized messages based on “last seen” or custom event.
3.9. WhatsApp Business API
• Feature: Template Messages
• Setting: Register re-engagement message templates, trigger by CRM event.
3.10. Facebook Messenger Platform
• Feature: Send API
• Setting: Push tailored messages via bot using user PSID and custom payload.
3.11. Slack API
• Feature: chat.postMessage
• Setting: DM re-engagement offers if guest is an opt-in community member.
3.12. Google Cloud Functions
• Feature: Event-driven triggers
• Setting: Use GCF HTTP triggers to run personalized message dispatch logic.
3.13. Microsoft Power Automate
• Feature: Automated Flows
• Setting: Event-based flow using guest record updates.
3.14. Klaviyo
• Feature: Flows
• Setting: Create “win-back flow” triggered by inactivity.
3.15. Drip
• Feature: Workflow Automation
• Setting: “No return visit in 30 days” triggers personalized re-engagement.
3.16. Zoho CRM
• Feature: Workflow Rules
• Setting: Automatic email/SMS rules based on last visit date.
3.17. Pipedrive
• Feature: Activity-based Email Sequences
• Setting: “Deal inactivity” triggers custom messaging sequences.
3.18. SMSBump (for Shopify)
• Feature: Flows
• Setting: Segment Shopify customers, send SMS post-visit.
3.19. Customer.io
• Feature: Event-triggered Campaigns
• Setting: “Guest exited segment” sends custom notification.
3.20. MoEngage
• Feature: Push Campaigns
• Setting: “User Lapsed” event triggers multi-channel outreach.
3.21. Airship
• Feature: Automation
• Setting: Configure personalized push notification sequences.
3.22. Viber Business Messages
• Feature: Personal Messaging API
• Setting: Pre-approved template sent to opted-in users.
Benefits
4.2. Enhances guest loyalty using highly relevant, timely communication.
4.3. Diversifies outreach through multiple platforms matching guest preferences.
4.4. Ensures data-driven, personalized marketing at scale to maximize ROI.
4.5. Enables rapid, targeted response to changes in guest engagement status.