Purpose
1.2. Seamless funneling of guest feedback into centralized marketing dashboards; triggers for review requests & follow-up messaging.
1.3. Multi-channel experience for guests (SMS, email, web, kiosk), improving feedback rates and data richness for hospitality operators.
1.4. Enables sentiment analytics, reputation management, and rapid operational adjustments to enhance guest satisfaction and communication efficacy.
Trigger Conditions
2.2. QR code scanned at exit or posted feedback prompt touched.
2.3. Scheduled post-visit email/SMS campaign window opens.
2.4. Manual trigger by staff using POS or CRM.
2.5. Negative sentiment detected in feedback triggers escalation workflow.
Platform Variants
• Feature: Web form embed; webhook for instant response push.
• API: "Webhooks" for every submission to external endpoint.
3.2. Google Forms
• Feature: Responses captured in Sheets; trigger on new row.
• API: "Google Sheets API" — detect row addition, automate processing.
3.3. Jotform
• Feature: API push on submission.
• API: "Webhooks" for POST on submission to collection endpoint.
3.4. SurveyMonkey
• Feature: Customized feedback surveys; response exports.
• API: "Get Survey Responses" for aggregation.
3.5. Twilio SMS
• Feature: SMS triggers for feedback request; inbound SMS parsing.
• API: "Programmable SMS API" — listen for replies, parse and forward.
3.6. SendGrid
• Feature: Automated feedback campaign emails.
• API: "Send Email"; "Parse API" for incoming email feedback.
3.7. Mailchimp
• Feature: Audience segmentation for feedback requests.
• API: "Campaign API" for sending; "List API" for updates.
3.8. Airtable
• Feature: Aggregation and dashboard views.
• API: "Base API" — create new row per feedback entry.
3.9. Microsoft Forms
• Feature: Feedback collection; direct integration with Excel.
• API: "Microsoft Graph API" — push responses into aggregate workbook.
3.10. Zoho Forms
• Feature: Visitor form with workflow automation.
• API: "Zoho Flow Webhook" — trigger follow-up conventions.
3.11. Salesforce
• Feature: Guest feedback linked to contact record.
• API: "REST API" — add custom field/update records on submission.
3.12. HubSpot
• Feature: Create tickets/tasks from feedback.
• API: "Forms API" and "Engagements API" for feedback event handling.
3.13. Slack
• Feature: Internal alert for negative comments.
• API: "Incoming Webhooks" to push alert to channel.
3.14. Trello
• Feature: Cards for feedback needing escalation.
• API: "Create Card" endpoint for flagged entries.
3.15. Zendesk
• Feature: Converts feedback into customer support tickets.
• API: "Tickets API" for case creation.
3.16. Monday.com
• Feature: Aggregation board for feedback statuses.
• API: "Items API" to add/update board items.
3.17. Notion
• Feature: Feedback database for cross-team access.
• API: "Database API" for programmatic entries.
3.18. Power Automate
• Feature: Cross-platform workflow trigger.
• API: "When a new response is submitted" trigger; connectors to feedback sources.
3.19. Freshdesk
• Feature: Customer insight tickets for action.
• API: "Tickets API" automation for form-originating complaints.
3.20. Intercom
• Feature: Onsite web chat for live visitor feedback.
• API: "Conversations API" for feedback ingestion.
3.21. Google BigQuery
• Feature: Store and analyze aggregated feedback at scale.
• API: "Streaming insert" for live feedback additions.
Benefits
4.2. Reduces manual toil, aggregates data without duplication or missed entries.
4.3. Enables rapid, data-backed operational improvements.
4.4. Automates outreach for testimonials, reviews, and service recovery.
4.5. Centralizes marketing, upsell, and loyalty follow-up from single feedback event flow.