Marketing and CommunicationPurpose
1.2. Automating regular communication fosters goodwill, enhances engagement, increases alumni retention, and promotes a positive brand image.
1.3. Leverage automation to avoid manual tracking, minimize missed communications, and maintain consistent touchpoints year-round.
1.4. Streamline data usage by automating message creation and delivery across multiple digital channels for both marketing and relationship management objectives.
Trigger Conditions
2.2. Automation optionally includes advanced triggers: upcoming event reminders, bulk anniversary runs, or custom recurrence.
2.3. Supports automatable multi-channel triggers for SMS, email, WhatsApp, push notification, or in-app messaging.
Platform Variants
• Automator Feature/Setting: Programmable Messaging API; configure Send SMS on scheduled dates sourced from CRM data.
3.2. SendGrid
• Automate Feature/Setting: Send Email API; set up automatable, dynamic templates for occasion-based wishes.
3.3. WhatsApp Business API
• Automation Setting: Automate message sends using Message Templates; configure recipient and message mapping.
3.4. Mailchimp
• Automation Option: Customer Journeys or Email Automation; trigger automatable birthday campaigns with contact tags.
3.5. Slack
• Automated Feature: Incoming Webhooks; set up birthday/anniversary reminders in group channels automatically.
3.6. HubSpot
• Automator Option: Workflow Automation; set enrollment trigger for contact’s birthday, send automated emails.
3.7. ActiveCampaign
• Automation Setting: Date-based Automations; configure automated flows to deliver wishes via email or SMS.
3.8. Zoho CRM
• Automate Feature: Workflow Rules; create automated task for sending emails or triggering SMS.
3.9. Telegram Bot API
• Automation: SendMessage method; configure bot to push automated personalized congratulatory messages.
3.10. Salesforce
• Automator: Process Builder/Flow; automate message delivery when contact’s birthday matches today’s date.
3.11. Google Calendar
• Automation: Event triggers via API; set reminders to automate wishing workflows linked to contact data.
3.12. Office 365 Outlook
• Automator Setting: Power Automate Flow; schedule and send automated birthday/anniversary emails.
3.13. Facebook Messenger Platform
• Automating: Messenger Send API; automate delivery of wishes via chatbot.
3.14. Intercom
• Automator: Behavioral Messaging; set date-based rules to automate in-app/conversational messages.
3.15. Viber API
• Automation: Public Account Messaging; schedule automated wishes sent to user accounts.
3.16. Constant Contact
• Automatable Feature: Email Automation; trigger birthday/autoresponder sequences.
3.17. Airtable
• Automation: Scheduled Scripts; auto-extract dates and send via webhook to relevant messaging app.
3.18. Freshdesk
• Automator: Automations & Scenario Automations; create automated reminder for support team to wish alumnus.
3.19. Gupshup
• Automating: Template Messages API; launch timely, programmed wishes for WhatsApp/SMS.
3.20. WeChat Official Accounts API
• Automation: Custom Message Interface; automatically push personalized texts to followers.
3.21. Microsoft Teams
• Automated Feature: Webhook or Power Automate; schedule birthday messages in team channels.
3.22. Pipedrive
• Automation: Workflow Automation Beta; trigger automatable wish-notifications for deals/contacts.
3.23. Brevo (ex-Sendinblue)
• Automating Option: Automation Workflows; set automated messages for dates in contact profiles.
3.24. MoEngage
• Automator: Smart Triggers; automate push or email delivery on chosen milestones.
3.25. Zoho Campaigns
• Automate Feature: Autoresponders; schedule lifecycle-based automated messages.
Benefits
4.2. Ensures flawless and timely communication, reducing human error.
4.3. Facilitates data-driven automation, strengthening institutional memory and alumni relations.
4.4. Empowers staff to focus on higher-value tasks through automation, boosting productivity.
4.5. Enhances the aviation institute’s reputation by automating personalized, celebratory interactions at scale.