Purpose
1.2. Automating email newsletter drip campaigns delivers product tips, featured collections, limited-time offers, and event announcements targeted at crafters and bead retailers, increasing brand awareness and sales.
1.3. Automatedly nurture leads, re-engage inactive buyers, and upsell to existing customers using scheduled message flows tailored to purchasing behavior and interests.
1.4. Automates list segmentation to ensure relevant communication and higher open rates for wholesale bead supply customers.
Trigger Conditions
2.2. Automated trigger when a customer places an order or adds beads to their cart.
2.3. Automator launches drip if customer segment matches criteria (e.g., no purchases in 60 days, viewed a specific bead collection).
2.4. Automate campaign triggers based on trade show participation, survey response, or form fill on the crafts industry site.
Platform Variants
3.1. Mailchimp
• Feature/Setting: Customer Journeys automation; connect to API endpoint `/automations`, configure trigger: "Contact joins list."
3.2. Sendinblue (Brevo)
• Feature/Setting: Workflow automation; API `/v3/emailCampaigns`, set trigger: "Event-based, subscriber joins segment."
3.3. ActiveCampaign
• Feature/Setting: Automations builder; API endpoint `/api/3/automations`, "Starts when contact subscribes or tag added."
3.4. HubSpot
• Feature/Setting: Workflows; API `/email/public/v1/campaigns`, trigger on "new contact added or deal stage updates."
3.5. Constant Contact
• Feature/Setting: Automated email series; API `/v2/contacts`, trigger: "Contact joins a list."
3.6. Klaviyo
• Feature/Setting: Flows; API `POST /api/v2/flows`, use trigger: "Subscribed to bead newsletter segment."
3.7. ConvertKit
• Feature/Setting: Visual automator; API `/automations`, trigger: "Tag or form subscribed."
3.8. GetResponse
• Feature/Setting: Marketing automation; API `/automation/flows`, trigger: "List join or completed order."
3.9. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; REST API `/contacts/v1/contacts`, trigger: "Lead added or campaign engagement."
3.10. Zoho Campaigns
• Feature/Setting: Workflow automation; API `/campaigns`, trigger: "Contact joins or opens previous newsletter."
3.11. Benchmark Email
• Feature/Setting: Automation Pro; API `/v1/Automations`, triggered by "Contact added to list."
3.12. Drip
• Feature/Setting: Automated workflows; API `/v2/workflows`, automation based on "tag added or order triggered."
3.13. Moosend
• Feature/Setting: Automation workflows; API `/automations`, trigger: "Product view or subscriber joins."
3.14. Emma
• Feature/Setting: Automation workflows; API `/members`, trigger: "Member joins new segment."
3.15. Omnisend
• Feature/Setting: Automated flows; API `/automation`, trigger: "Email subscription or segmentation event."
3.16. MailerLite
• Feature/Setting: Automation workflows; API `/automations`, triggered by "form submission or purchase event."
3.17. AWeber
• Feature/Setting: Campaigns automator; API `/automations`, "Contact added or tag triggered."
3.18. Campaign Monitor
• Feature/Setting: Automated journeys; API `/campaigns`, trigger: "Contact joins bead industry list."
3.19. Elastic Email
• Feature/Setting: Automation builder; API `/contacts`, trigger: "Contact creation or field update."
3.20. Mailgun
• Feature/Setting: Email drip sending; API endpoint `/messages`, use cron or webhook automation for timing.
Benefits
4.2. Automate segmentation for bead buyers, delivering highly relevant content and boosting engagement rates.
4.3. Automates follow-up with wholesale customers, strengthening retention and repeat purchases in the crafts industry.
4.4. Saves manual effort, automates scheduling, and ensures no lead or customer is missed, providing continuous automated marketing.
4.5. Enables data-driven campaign optimizations and automated re-engagement for dormant bead buyers.