Automated extraction and analysis of marketing campaign performance

Purpose

1. Automate extraction and analysis of marketing campaign performance data across multiple channels for a ceramics wholesaler, automate reporting on key metrics (CTA, engagement, ROI), and automate timely insights for quick strategy adjustment.

2. Automate gathering campaign data from email, social media, ads, and SMS, consolidate in real time, and automate comparative analysis for improved marketing decisions.

Trigger Conditions

1. Campaign launch or completion triggers automated extraction.

2. Scheduled timings (e.g., every Monday at 8am) automate report generation.

3. Manual trigger from marketing manager to automate ad-hoc analysis.

Platform Variants

1. HubSpot Marketing

• Feature/Setting: “Get Campaign Analytics” API — automate retrieval of campaign engagement and conversion stats.
  

2. Salesforce Marketing Cloud

• Feature/Setting: “Email Studio Reporting API” — automate fetching of sends, opens, and click-throughs.
  

3. Mailchimp

• Feature/Setting: “Campaign Reports API” — automate extraction of delivery and interaction data.
  

4. Google Analytics

• Feature/Setting: “Reporting API” — automate acquisition of traffic, conversion, and source attribution data.
  

5. Facebook Ads

• Feature/Setting: “Ad Insights API” — automate pulling campaign performance and spend metrics.
  

6. Google Ads

• Feature/Setting: “Google Ads API” — automate download of campaign-, ad group–, and keyword-level stats.
  

7. Instagram Graph API

• Feature/Setting: “/insights” endpoint — automate acquisition of engagement/interaction data.
  

8. LinkedIn Marketing Developer Platform

• Feature/Setting: “Analytics API” — automate retrieval of sponsored content analytics.
  

9. Twitter Ads API

• Feature/Setting: “GET stats” — automate stats extraction for promoted tweets/campaigns.
  

10. Zapier

• Feature/Setting: “Webhooks & Analytics Integrations” — automate flow of campaign data across apps.
  

11. Power BI

• Feature/Setting: “Dataflows” — automate data ingestion and automated dashboard refreshes from various sources.
  

12. Tableau

• Feature/Setting: “Data Extract API” — automate pulling external campaign data into Tableau for report automation.
  

13. Klaviyo

• Feature/Setting: “Campaign Metrics API” — automate retrieval of SMS and email marketing analytics.
  

14. ActiveCampaign

• Feature/Setting: “Reports API” — automate collection of marketing interaction analytics.
  

15. SendGrid

• Feature/Setting: “Stats API” — automate fetching of message deliverability and engagement stats.
  

16. Slack

• Feature/Setting: “Incoming Webhooks” — automate posting of summarized campaign performance alerts.
  

17. Microsoft Teams

• Feature/Setting: “Connector/Incoming Webhook” — automate delivery of periodic marketing KPIs.
  

18. Monday.com

• Feature/Setting: “API v2” — automate updating marketing dashboards and campaign boards with analytics.
  

19. Notion

• Feature/Setting: “Database API” — automate logging of campaign performance data.
  

20. Google Sheets

• Feature/Setting: “Sheets API” — automate writing and updating campaign metrics spreadsheet for tracking and sharing.
  

21. Shopify

• Feature/Setting: “Marketing Events API” — automate extraction of marketing activities and sales attribution.
  

Benefits

1. Automates data gathering, saving operational hours for the marketing team.

2. Automated analysis identifies under/over-performing campaigns quickly.

3. Immediate access to automated reporting improves decision speed for ceramics distributors.

4. Automation ensures data consistency and error reduction across multi-channel campaigns.

5. Automating KPI sharing enhances cross-team alignment and communication.

6. Automatedly enables regular optimization by highlighting actionable insights.