Automated press release sharing to partners and media

Purpose

1. Automate the distribution of press releases to industry partners, media, influencers, and stakeholders to maximize reach, save time, and ensure timely dissemination.

2. Automating the press release sharing process for ceramics wholesalers increases brand awareness, streamlines communication, and reduces manual workload.

3. Automator workflows ensure all recipient channels (email, social, web, PR platforms) receive consistent messaging for product launches, exhibitions, awards, and news.

4. Automate centralized tracking and automated logging of distributed releases for follow-ups and analytics.

Trigger Conditions

1. New press release draft marked as approved in the marketing content management system.

2. Scheduled release date/time met in release calendar.

3. Manual trigger by PR/Marketing manager using an automation dashboard.

4. Automated trigger via API/webhook from newsroom platform or CRM.

5. Automatedly based on specific event or product milestones entered in ERP.

Platform Variants

1. Gmail API

• Feature/Setting: "users.messages.send" endpoint; automate sending emails with press release body/attachment to media list.
  

2. Microsoft Outlook Graph API

• Feature/Setting: "/me/sendMail" endpoint; automates sending formatted releases to internal/external recipients.
  

3. SendGrid

• Feature/Setting: "Mail Send" API; automates mass distribution to segmented lists, with dynamic templates.
  

4. Mailchimp

• Feature/Setting: Campaigns API; automating batch email campaigns to partners/subscribers.
  

5. Constant Contact

• Feature/Setting: Email Campaign Creative endpoints; automate creation, scheduling, and sending of newsletters to media groups.
  

6. Twitter/X API

• Feature/Setting: "POST statuses/update"; automating tweets of press headlines and links.
  

7. LinkedIn API

• Feature/Setting: "ugcPosts" API; automate sharing as company updates to followers.
  

8. Facebook Graph API

• Feature/Setting: "me/feed"; automate posting to the company page or groups with media/partners.
  

9. Slack API

• Feature/Setting: "chat.postMessage"; automating notifications with press releases in partner/press channels.
  

10. Discord Webhooks

• Feature/Setting: Send automatedly formatted releases to press/media servers.
  

11. PRNewswire API

• Feature/Setting: "Release Submission" endpoint; automate direct distribution to global media.
  

12. Business Wire API

• Feature/Setting: "Release Upload"; automates structured press release delivery.
  

13. Hootsuite API

• Feature/Setting: "messages" endpoint; automate multi-channel social posting.
  

14. Zapier Webhooks

• Feature/Setting: Automatedly trigger any downstream integrations based on custom events.
  

15. Airtable API

• Feature/Setting: "Create Record"; automating storage and distribution history of releases.
  

16. HubSpot Marketing API

• Feature/Setting: "Email" and "Contact List" endpoints; automates segmented outreach.
  

17. Salesforce Marketing Cloud API

• Feature/Setting: "Send Email" or "Journey"; automating tailored, workflow-based communications.
  

18. Zoho Campaigns API

• Feature/Setting: "Campaigns"; automates batch press mailings to pre-defined lists.
  

19. Trello API

• Feature/Setting: "Create Card"; automates task tracking and assignment for press release follow-up.
  

20. Google Drive API

• Feature/Setting: "Files: create" and "Files: share"; automates uploading the press release and sharing links.
  

Benefits

1. Automates the entire chain of press release distribution—reducing human error and speeding delivery.

2. Automation enables real-time, global sharing across all platforms and audiences.

3. Automated tracking, logging, and follow-ups streamline workflow and accountability.

4. Automator ensures all stakeholders get timely, branded communications without manual repetition.

5. Automatedly leveraging diverse channels maximizes coverage, increases brand recognition, and enhances PR ROI.