Automated email campaigns for new product launches

Purpose

1.1. Automate sequential and targeted email notifications to existing and potential clients about new aluminum product launches, ensuring consistent reach, personalization, and timely delivery.
1.2. Support sales teams with promotional materials, drive interest in new SKUs, and collect customer feedback efficiently at launch.

Trigger Conditions

2.1. Update in product catalog indicating a new aluminum product entry.
2.2. Marketing manager approval or product launch status change in CRM.
2.3. Scheduled product release date/time arrives.
2.4. Relevant customer segment tagged as interested in new products.

Platform Variants

3.1. Mailchimp
• Feature: Automated Campaigns — Trigger: “API batch subscribe” on product launch, template selection, segment targeting.

3.2. SendGrid
• Feature: Marketing Campaigns API — Use `POST /marketing/singlesends` to create/send announce template.

3.3. Salesforce Marketing Cloud
• Feature: Journey Builder — Trigger: “Data Extension Row Added”, configure journey send.

3.4. HubSpot
• Feature: Workflows — Trigger: “Contact property changed (new product interest)”, action: “Send marketing email”.

3.5. Zoho Campaigns
• Feature: Automation — Use trigger “Signup via API”, then schedule/segment the announcement series.

3.6. ActiveCampaign
• Feature: Automations — Trigger: “New product tag added”, email send settings for selected contact list.

3.7. Klaviyo
• Feature: Flows — Event-based trigger, such as “New SKU release (API event)”, personalized sequence.

3.8. Constant Contact
• Feature: Automation Path — Trigger: “Contact joins list”, new products list segment, automate send.

3.9. Marketo
• Feature: Smart Campaigns — Trigger: “Data Value Changes”, filter for product fields, email send action.

3.10. MailerLite
• Feature: Automation Builder — Trigger: “New subscriber added to launch list”, configure product reveal.

3.11. Brevo (formerly Sendinblue)
• Feature: Marketing Automation — Workflow Trigger: “Contact update (API)”, branching for product types.

3.12. GetResponse
• Feature: Marketing Automation — Event trigger: “Contact tagged”, workflow: “Send launch newsletter”.

3.13. Campaign Monitor
• Feature: Automation — Trigger: “List joined via API”, schedule follow-up emails.

3.14. Drip
• Feature: Workflow Automation — Trigger: “Custom event: product_launch”, email series delivery.

3.15. Moosend
• Feature: Automation Workflow — Trigger: “Subscribes to new product list”, configure email triggers.

3.16. Oracle Eloqua
• Feature: Campaign Canvas — Input “New product” event, trigger based on form or contact update.

3.17. Pipedrive
• Feature: Workflow Automation — “Deal stage enters product launch”, trigger BCC to marketing contacts.

3.18. Freshsales
• Feature: Workflow Triggers — “Deal update: New Product Line”, send templated email via CRM.

3.19. Intercom
• Feature: Series — Trigger: “Custom event logged (API: product launch)”, push email to segment.

3.20. Microsoft Dynamics 365 Marketing
• Feature: Customer Journeys — “Field change: New Product”, trigger journey, configure email step.

3.21. Pipefy
• Feature: Automations — “Card moved to Launch”, trigger notification email via SMTP/third-party block.

3.22. AWeber
• Feature: Automations — “Tag applied”, schedule campaign sequence.

3.23. Elastic Email
• Feature: Automation — “Contact activity: Product launch webhook”, event-based campaign send.

Benefits

4.1. Rapid and error-free dissemination of launch announcements.
4.2. Increased engagement with targeted product messaging.
4.3. Reduced manual effort and time for marketing staff.
4.4. Real-time performance tracking and analytics per campaign segment.
4.5. Enhanced personalization at scale for different customer segments.