Lead generation form integration with CRM

Purpose

 1.1. Capture leads from marketing forms and instantly deliver to the CRM without manual entry.
 1.2. Centralize all lead data for visibility, tracking, and automated follow-up.
 1.3. Minimize lead loss, speed up sales response, and enrich incoming data with attribution and segmentation.
 1.4. Enable integration of contact forms on web pages, landing pages, or digital ads, aligning with aluminum supplier wholesale lead generation goals.
 1.5. Sync marketing, sales, and communications for higher efficiency and improved reporting.

Trigger Conditions

 2.1. New form submission event on supported forms or landing pages.
 2.2. Update event (lead information updated on the form or web page).
 2.3. Lead qualifying questions answered in a specified way.
 2.4. Conversion on specific marketing campaigns or paid ad forms.
 2.5. Webhook received from marketing platform with lead details.

Platform Variants

 3.1. HubSpot
  • API: Forms API – configure endpoint to capture form submissions and sync leads.
 3.2. Salesforce
  • Function: Web-to-Lead – enable lead capture form, map input fields to CRM, submit via REST API.
 3.3. Zoho CRM
  • API: Leads API (POST /leads) – connect form to CRM for auto-lead creation.
 3.4. Microsoft Dynamics 365
  • API: Create (POST /api/data/v9.1/leads) – send form data to create lead record directly.
 3.5. Pipedrive
  • API: Web Forms or POST /deals – route form data as new deals/leads.
 3.6. Freshsales
  • API: Leads Endpoint – configure HTTP request to insert new leads.
 3.7. Insightly
  • Function: Web to Lead Form – set up to capture website form data as CRM leads.
 3.8. Keap (Infusionsoft)
  • API: REST (POST /contacts) – programmatic lead entry from web forms.
 3.9. SugarCRM
  • API: POST /Leads – map form fields and authenticate to push data.
 3.10. Mailchimp
  • Feature: Audience API (POST /lists/{list_id}/members) – add new subscribers as leads.
 3.11. Google Sheets
  • Function: Append Row – receive form data, configure for CRM sync via connector.
 3.12. Typeform
  • Feature: Webhooks – deliver responses to endpoint or CRM API.
 3.13. Gravity Forms (WordPress)
  • Feature: Webhook Add-On – configure outgoing requests to CRM endpoint.
 3.14. Jotform
  • Feature: Webhooks – POST submissions to CRM API.
 3.15. Wufoo
  • Integration: Webhook Notification – call CRM API on new entry.
 3.16. Marketo
  • API: REST API (Lead Import) – send form submissions as leads.
 3.17. ActiveCampaign
  • API: POST /contacts – automate new contact addition from form fill.
 3.18. Airtable
  • Function: Add Record – set integration to push lead to CRM from form row.
 3.19. Zendesk Sell
  • API: POST /leads – trigger on form completion to create lead.
 3.20. Copper
  • API: POST /leads – map input data on form to CRM fields.

Benefits

 4.1. Eliminates manual transfer, reducing errors and lead loss.
 4.2. Accelerates sales follow-up for new aluminum wholesale leads.
 4.3. Enables cross-channel attribution and deeper lead data.
 4.4. Provides unified analytics from marketing to conversion.
 4.5. Scales seamlessly as lead volume grows; supports diverse platforms and forms.