Real-time analytics on marketing campaign performance

Purpose

1.1. Collect, unify, and analyze marketing data from multiple sources in real time for aluminum wholesale campaigns.
1.2. Deliver actionable insights by aggregating metrics like ad spend, lead origin, CTR, conversions, and ROI.
1.3. Automate reporting and notify teams of campaign anomalies or milestones instantly.
1.4. Enable data-driven decisions to optimize campaign investment and outreach for aluminum products.

Trigger Conditions

2.1. New marketing campaign launch or modification.
2.2. Receipt of performance data via API/webhook (e.g., ad view/click conversion event).
2.3. At predefined intervals (minute/hour/day) for reporting.
2.4. Detection of set threshold events (e.g., sudden drop in CTR, spike in ad cost).

Platform Variants

3.1. Google Analytics
 • Feature/Setting: Real-Time Reporting API; configure property ID and event-based triggers to push analytics data.
3.2. Facebook Marketing API
 • Feature/Setting: Ad Insights endpoint; fetch campaign stats with hourly/preset schedules.
3.3. HubSpot
 • Feature/Setting: Marketing Events API; link to automate synchronization of new performance events.
3.4. Salesforce Marketing Cloud
 • Feature/Setting: Journey Builder Events; trigger automation from real-time campaign data objects.
3.5. Mailchimp
 • Feature/Setting: Campaign Reports endpoint; fetch metrics post-send or upon open/click events.
3.6. LinkedIn Marketing Solutions API
 • Feature/Setting: Ad Analytics endpoint; extract key KPIs for B2B-focused aluminum campaign tracking.
3.7. Microsoft Power BI
 • Feature/Setting: Streaming dataset API; push campaign metrics for real-time dashboard update.
3.8. Tableau
 • Feature/Setting: Hyper API Data Ingest; schedule extracts from marketing sources for up-to-date insights.
3.9. Instagram Graph API
 • Feature/Setting: Insights endpoint; automate pulls on impression/engagement for aluminum promotions.
3.10. Twitter Ads API
 • Feature/Setting: Analytics endpoints; schedule retrieval for reach and engagement monitoring.
3.11. Google Ads API
 • Feature/Setting: Reports resource; schedule and parse search and display campaign metrics.
3.12. Monday.com
 • Feature/Setting: Webhook and Integrations for real-time task assignment on anomaly detection.
3.13. Slack
 • Feature/Setting: Incoming Webhooks; send immediate notifications on campaign thresholds.
3.14. Trello
 • Feature/Setting: Power-Up APIs for card creation on metric anomalies or milestones.
3.15. Notion
 • Feature/Setting: API integration; auto-append campaign summary to designated pages.
3.16. Zoho CRM
 • Feature/Setting: Campaigns module API; auto-link campaign performance to leads and opportunities.
3.17. Marketo
 • Feature/Setting: API Triggers for Smart Campaigns, real-time update of lead behaviors.
3.18. Pipedrive
 • Feature/Setting: Deals and Activities API; sync campaign responses for aluminum opportunity tracking.
3.19. Zapier
 • Feature/Setting: Webhooks, Email Parser; trigger and relay marketing stats across platforms.
3.20. Segment
 • Feature/Setting: Source and Destination APIs; unify and route campaign event data for analytics.
3.21. Klaviyo
 • Feature/Setting: Metrics API; automatic data fetch upon campaign send/completion.
3.22. Microsoft Excel Online
 • Feature/Setting: Office Scripts; real-time update of analytics sheets triggered by webhook/API call.
3.23. Asana
 • Feature/Setting: REST API; auto-create tasks or notifications on analytic anomalies.

Benefits

4.1. Immediate insight into campaign effectiveness for aluminum wholesale initiatives.
4.2. Reduction in manual data gathering and reporting time.
4.3. Early detection of success or issues, enabling faster response and optimization.
4.4. Enhanced alignment and communication throughout the marketing and sales teams.
4.5. Better ROI tracking and justification for campaign spend decisions.