SMS and email notifications about promotions and discounts

Purpose

1.1. Notify wholesale aluminum buyers about current and upcoming promotions and discounts via SMS and email.
1.2. Increase awareness, drive fast responses, improve customer engagement, and accelerate order cycles.
1.3. Streamline outreach by automating time-sensitive marketing communications across channels.
1.4. Enable timely campaign launches tied to inventory, seasonality, or strategic business goals.

Trigger Conditions

2.1. Scheduled marketing campaign date and time reached.
2.2. Launch of a new promotion, seasonal or volume discount.
2.3. Inventory threshold triggers clearance deals (e.g., stock surplus).
2.4. Customer segment matches campaign criteria (region, last order date, etc.).
2.5. Immediate response to market fluctuations (e.g., price drops).

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Programmable Messaging API — Configure campaign sender IDs, use the Messaging Service SID.
3.2. Vonage
• Feature/Setting: SMS API — Set up promotional templates and define recipient numbers in a POST request.
3.3. Plivo
• Feature/Setting: SMS API — Assign sender numbers, use batch message endpoints for campaign launches.
3.4. Nexmo
• Feature/Setting: SMS API — Set from/to/marketing text in POST, webhook for delivery report.
3.5. Infobip
• Feature/Setting: SMS API — Configure Notify endpoint, schedule sends via advanced settings.
3.6. Sinch
• Feature/Setting: SMS Messaging API — Use templates for promotions, customize sender tokens.
3.7. ClickSend
• Feature/Setting: SMS Campaigns — Use Campaigns endpoint to batch-trigger notifications.
3.8. MessageBird
• Feature/Setting: SMS API — Set up promotional message templates, define sender and recipients.
3.9. SendGrid
• Feature/Setting: Marketing Campaigns API — Create and send batch emails with discount content.
3.10. Mailgun
• Feature/Setting: Mailing Lists API — Define campaign list, send mass emails with tracking enabled.
3.11. Amazon SES
• Feature/Setting: SendBulkTemplatedEmail — Schedule sends, insert dynamic promotional variables.
3.12. Mailchimp
• Feature/Setting: Campaigns API — Automate trigger-based campaigns and utilize A/B testing.
3.13. Mandrill
• Feature/Setting: Messages API — Trigger transaction promotional emails to customer segments.
3.14. ActiveCampaign
• Feature/Setting: Automations — Configure workflow for sending promotional emails on triggers.
3.15. Constant Contact
• Feature/Setting: Email Campaign Endpoint — Design, schedule, and trigger mass discount notifications.
3.16. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder — Trigger multi-channel notification journeys on promotion publish.
3.17. HubSpot
• Feature/Setting: Workflows — Automate personalized marketing email and SMS alerts.
3.18. Brevo (formerly Sendinblue)
• Feature/Setting: SMTP API — Send bulk campaign emails, manage schedule programmatically.
3.19. Zapier
• Feature/Setting: SMS by Zapier, Email by Zapier — Automate sequence based on CRM triggers.
3.20. Pipedrive
• Feature/Setting: Workflow Automation — Use Deal updates or triggers to send bulk promotional emails/SMS.
3.21. MoEngage
• Feature/Setting: Campaigns Module — Deliver scheduled conditional SMS/email notifications.
3.22. Emarsys
• Feature/Setting: Automation Center — Configure channel-specific triggers for campaign launches.

Benefits

4.1. Ensures timely, reliable delivery of all campaign messages.
4.2. Increases open and response rates via direct mobile and inbox outreach.
4.3. Frees staff from manual notification tasks, boosts precision and speed.
4.4. Enables easy segmentation and tailoring of promotional content for specific client lists.
4.5. Scales with business growth, suitable for both broad and targeted communications.
4.6. Offers analytics for campaign performance and recipient engagement.