Marketing and CommunicationsPurpose
1.2. Ensure marketing consistency, timely communications, reduced manual workload, and coverage across audiences on various platforms.
1.3. Integrate campaign planning, post-approval, image/video asset management, and analytics in one streamlined flow.
1.4. Align scheduled posts with industry events (trade shows, government regulatory news) and automate customer engagement during and after campaigns.
Trigger Conditions
2.2. Pre-set calendar dates/times for campaign or product announcement.
2.3. Upload of post template or asset (image, flyer, sales collateral) to internal drive.
2.4. Integration signal from ERP or CRM (e.g., new product available for sale or stock update).
2.5. Marketing manager manual trigger or API call for urgent communications.
Platform Variants
3.1. Facebook (Meta)
• Feature/Setting: Graph API — configure `/me/feed` for posts, `/page-id/photos` for media.
3.2. Instagram
• Feature/Setting: Instagram Graph API `/media` & `/media_publish` — supports image, video scheduling.
3.3. Twitter (X)
• Feature/Setting: V2 API endpoint `/tweets`— configure for scheduled posting by timestamp.
3.4. LinkedIn
• Feature/Setting: Marketing Developer Platform `ugcPosts` API — automate company page updates.
3.5. YouTube
• Feature/Setting: Data API `videos.insert` — schedule video uploads with post metadata.
3.6. Pinterest
• Feature/Setting: API `/pins/` — batch scheduling with board targeting and image assets.
3.7. Buffer
• Feature/Setting: API `update.create` — queue posts, connect multiple accounts.
3.8. Hootsuite
• Feature/Setting: API `/messages` — schedule all major networks via unified endpoint.
3.9. Sprout Social
• Feature/Setting: Publishing API `/posts` — supports scheduled campaigns, media.
3.10. Later
• Feature/Setting: `/posts` endpoint — schedule with link-in-bio and image tag config.
3.11. Zoho Social
• Feature/Setting: `/socialschedule` API — multi-account publishing.
3.12. HubSpot
• Feature/Setting: Marketing API `/broadcasts` — social messages, integrate with workflows.
3.13. Salesforce Marketing Cloud
• Feature/Setting: Social Studio API `/content/publish` — integrate with CRM contacts.
3.14. Agorapulse
• Feature/Setting: Publishing Endpoint — schedule and monitor company page and profiles.
3.15. Sendible
• Feature/Setting: `/content` API — orchestrate posts across networks, UTMs, shortlinks.
3.16. SocialPilot
• Feature/Setting: API `/schedule` — schedule multi-account, supports analytics fetch.
3.17. Loomly
• Feature/Setting: `/posts` endpoint — automated calendar publishing with approval triggers.
3.18. ContentCal (now Adobe Express Content Scheduler)
• Feature/Setting: `/scheduled-posts` endpoint — asset library integration, assign reviewers.
3.19. Planable
• Feature/Setting: `/posts` API — grid approval, team feedback, bulk scheduling.
3.20. Crowdfire
• Feature/Setting: `/post/schedule` — RSS feed integration, auto-post product updates.
3.21. Bitly
• Feature/Setting: `/shorten` endpoint — auto-generate branded shortlinks for posts.
3.22. Google My Business
• Feature/Setting: My Business API `/accounts/locations/localPosts` — automate post on business profiles.
3.23. Trello
• Feature/Setting: API `/cards` create checklist for post pre-approvals, schedule status updates.
Benefits
4.2. Reduces manual posting; enables scalable, round-the-clock marketing workflows.
4.3. Data-driven timing: aligns posts with sales cycles, industry events, and customer engagement times.
4.4. Integrated approval chains ensure quality, compliance, and messaging accuracy.
4.5. Rich analytics feedback to optimize visuals, messaging, timing, and platform strategy.
4.6. Syncs communications with CRM, ERP, or inventory dynamically for real-time offer/posting.