Marketing and CommunicationsPurpose
1.2. Eliminate manual data entry errors and delays, ensuring prospects receive timely event info and confirmations, seamlessly segment attendees by interest or past behaviors, and streamline reporting for ROI analysis.
1.3. Integrate event registration touchpoints from landing pages, email, SMS, CRM updates, to calendar invites and analytics dashboards.
Trigger Conditions
2.2. An email click or link interaction indicating interest in an event.
2.3. Webhook or API signal from a third-party event listing or partner.
2.4. Manual addition in CRM flagged with “Event Registration.”
2.5. Time-based schedule for invitations or reminders before/after an event.
Platform Variants
3.1. Zoom
• Feature/Setting: Webinars API—Configure “Create Webinar” and “Register Participant” endpoints for automatic registration and confirmation.
3.2. GoToWebinar
• Feature/Setting: API—Use “CreateRegistrant” for registry automation and automated reminder triggers.
3.3. Eventbrite
• Feature/Setting: Events API—Set up “Order Placed” webhook for instant attendee capture and status checks.
3.4. Microsoft Teams
• Feature/Setting: Graph API—Schedule webinar and issue invites via “Create Online Meeting.”
3.5. Google Calendar
• Feature/Setting: Calendar API—“Insert Event” for personalized calendar invitations for registrants.
3.6. Salesforce
• Feature/Setting: REST API—Create/update “Campaign Member” records when registrations are received; trigger nurturing flows.
3.7. HubSpot
• Feature/Setting: Forms & Contacts API—Capture form submissions, auto-create or update contacts, and trigger workflow emails.
3.8. Mailchimp
• Feature/Setting: Lists API—Add registrants to segmented lists, trigger RSVP and follow-up campaigns.
3.9. SendGrid
• Feature/Setting: Email API—Dispatch confirmation and reminder emails on registration event.
3.10. Slack
• Feature/Setting: Incoming Webhooks—Send channel alerts for each new or VIP registration.
3.11. Twilio
• Feature/Setting: SMS API—Automated SMS with personal event details to each new registrant.
3.12. Zapier
• Feature/Setting: Webhooks—Orchestrate integrations between event apps and internal ERP or CRM.
3.13. Google Sheets
• Feature/Setting: Sheets API—Auto-append new registrant data and attendance status for tracking.
3.14. Airtable
• Feature/Setting: API—Log registration and follow-up actions to a structured event base.
3.15. ActiveCampaign
• Feature/Setting: Automations—Trigger event-specific sequences for follow-ups and lead scoring.
3.16. Typeform
• Feature/Setting: Webhooks—Instant push of survey/form responses to CRM or email platform.
3.17. WordPress
• Feature/Setting: REST API—Capture custom form submissions, auto-trigger registration flows.
3.18. Pipedrive
• Feature/Setting: Deals API—Create or update deals when a contact registers interest in the event.
3.19. Intercom
• Feature/Setting: Leads API—Auto-message engaged contacts and segment by event interaction.
3.20. ClickSend
• Feature/Setting: SMS/API—Bulk SMS reminders and event updates to segmented contact lists.
3.21. Marketo
• Feature/Setting: Programs API—Register and score leads based on their event interactions.
3.22. Microsoft Power Automate
• Feature/Setting: Triggers and Flows—Connect form, email, and CRM processes in one pipeline.
Benefits
4.2. Delivers consistent, multi-channel communication flows.
4.3. Enhances data accuracy and tracking for marketing and sales alignment.
4.4. Enables rapid event reporting and campaign performance feedback.
4.5. Improves attendee experience with timely, personalized info and reminders.