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Birthday and anniversary discount automations

Purpose

1.1. Automatically deliver time-sensitive discounts to customers for birthdays and anniversaries to boost sales, ensure customer retention, and encourage repeat purchases in the adult DVD retail sector.
1.2. Reduce manual outreach effort by self-triggering personalized offers on celebratory dates with custom messaging for marketing efficacy.
1.3. Track customer engagement with automated analytics to further refine marketing strategy specific to adult entertainment preferences.
1.4. Enhance customer value perception and brand loyalty through consistent, relevant, and discreet communication.

Trigger Conditions

2.1. Customer’s date of birth or anniversary matches the current date in the CRM or POS database.
2.2. Customer has opted in to receive marketing communications.
2.3. Customer profile contains valid contact details (email, phone).
2.4. Optional: Detect inactivity period before triggering offer to win back lapsed buyers.

Platform Variants


3.1. Mailchimp
• Feature/Setting: Automated Customer Journeys — trigger emails from "birthday" merge tags, configure flow in Journey Builder.
3.2. Twilio SMS
• Feature/Setting: Scheduled SMS via Programmable Messaging API; trigger on date field match.
3.3. SendGrid
• Feature/Setting: Marketing Campaigns API — trigger dynamic templates using contact list segmentation.
3.4. Klaviyo
• Feature/Setting: Flows — configure "Date Property Trigger" with birthday/anniversary as the property.
3.5. ActiveCampaign
• Feature/Setting: Automations — date-based trigger, send email or SMS using custom fields.
3.6. HubSpot
• Feature/Setting: Workflows — date/event-based trigger, send email or webhook.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder scheduled sends; Event Contact Data Birthday mapping.
3.8. Zoho CRM
• Feature/Setting: Workflow Rules — anniversary/birthday fields as trigger, invoke email/SMS actions.
3.9. SMSGlobal
• Feature/Setting: REST SMS API — scheduled sends from calendar event.
3.10. Brevo (ex Sendinblue)
• Feature/Setting: Automation — trigger workflow via date attribute.
3.11. Constant Contact
• Feature/Setting: Email Automation — trigger personalized messages on anniversary dates.
3.12. Omnisend
• Feature/Setting: Automation Workflow — special date triggers in customer profile.
3.13. Drip
• Feature/Setting: Campaign rules for custom fields matching today’s date.
3.14. Google Calendar API
• Feature/Setting: Script event check to trigger HTTP request when contact birthday arrives.
3.15. Shopify
• Feature/Setting: Flow app — custom birthdays/anniversary logic, connect to messaging apps.
3.16. Pabbly Connect
• Feature/Setting: Date condition trigger; send campaign with API module to email/SMS service.
3.17. MoEngage
• Feature/Setting: Customer Attribute-based Trigger in Flow campaigns.
3.18. MailerLite
• Feature/Setting: Automation triggers on custom birthday field, send recurring campaign.
3.19. Infobip
• Feature/Setting: Automated omnichannel campaigns using date attribute for SMS/Viber/Email.
3.20. Intercom
• Feature/Setting: Series Automation — trigger message on anniversary property.

Benefits

4.1. Zero manual effort for recurring personalized outreach on birthdays and anniversaries.
4.2. Improved customer experience via timely, relevant, and discrete communications.
4.3. Increased response and redemption rates for offers by targeting key celebratory occasions.
4.4. Reduces missed opportunities to reengage semi-active or lapsed customers.
4.5. Enhanced brand differentiation in entertainment retail through high-touch, automated engagement.

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