Digital coupon code generation and tracking

**Purpose**

1.1. Automate issuance of digital coupon codes to incentivize repeat purchases and new customer acquisition in adult DVD retail.
1.2. Enable real-time code generation, multi-channel delivery, unique code validation, redemption tracking, and usage analytics.
1.3. Sync coupon activities with marketing, CRM, and POS systems for full-cycle customer engagement.
1.4. Prevent code abuse by enforcing redemption limits and expiry.
1.5. Support personalized and segmented campaigns, integrating with external email, SMS, and app notification services.

**Trigger Conditions**

2.1. New customer registration via website, app, or in-store digital signup.
2.2. Completion of a purchase above a set threshold.
2.3. Cart abandonment after browsing for a specified period.
2.4. Special marketing events, such as store anniversaries, holidays, or partner promotions.
2.5. Customer milestones—e.g., 10th purchase, birthday, membership renewal.

**Platform Variants**

3.1. **Salesforce Marketing Cloud**
- Feature: Journey Builder, REST API / Triggered Sends.
- Configuration: Connect journey exit criteria to webhook; auto-generate code, send via email/SMS; record each code as a contact activity.

3.2. **Mailchimp**
- Feature: Custom API Integration, Campaign Triggers.
- Configuration: Use transactional API for code delivery, integrate webhooks to record redemption status.

3.3. **HubSpot**
- Feature: Workflows, Custom Properties.
- Configuration: Trigger workflow upon contact action, use custom field for coupon, sync usage via webhook.

3.4. **Klaviyo**
- Feature: Flow Builder, Coupons API.
- Configuration: Initiate flows on segment update; auto-embed coupon code in email templates; sync with shop for validation.

3.5. **Twilio SMS**
- Feature: Programmable Messaging API.
- Configuration: Send auto-generated codes via SMS; inbound webhook for redemption tracking and status updates.

3.6. **SendGrid**
- Feature: Dynamic Templates, Transactional Email API.
- Configuration: Populate unique code into email; event API captures send and redemption.

3.7. **ActiveCampaign**
- Feature: Automations, Deep Data Integration.
- Configuration: Assign coupon on contact tagging; real-time redemption sync from e-commerce source.

3.8. **Shopify**
- Feature: Price Rules API, Script Editor.
- Configuration: Generate unique discount codes post-purchase trigger; webhook to notify email/SMS tool.

3.9. **WooCommerce**
- Feature: REST API, Coupon Manager.
- Configuration: REST API endpoint triggers code creation; hooks integrate with third-party mailers for delivery.

3.10. **Magento**
- Feature: Cart Price Rules, API.
- Configuration: Rule-driven code assignment on order completion or sign-up; push code via external notifier.

3.11. **Yotpo**
- Feature: Loyalty API, SMSBump Integration.
- Configuration: Issue loyalty-based coupon via API; sync events and redemptions to SMS app.

3.12. **Zapier**
- Feature: Webhook, Multi-step Zaps.
- Configuration: Use webhook to receive trigger, format code, deliver via connected tools, monitor redemptions.

3.13. **IFTTT**
- Feature: Applet Trigger, Web Request.
- Configuration: Configure applet for event-based code generation, push to messaging platform.

3.14. **Voucherify**
- Feature: Campaign Management API, Redemption Tracking.
- Configuration: Use API to create/send personalized codes, fetch redemption data, sync to CRM.

3.15. **Braze**
- Feature: Messaging API, Canvas Flows.
- Configuration: Automatically issue code on user journey; embed logic to restrict per customer.

3.16. **Omnisend**
- Feature: Automation, SMS/Email Triggers.
- Configuration: Initiate code offer upon custom event; deliver via multi-channel messaging.

3.17. **Smile.io**
- Feature: Rewards Program, Coupon Integration.
- Configuration: Automatically add coupon reward based on point thresholds, share via preferred channel.

3.18. **Intercom**
- Feature: Custom Bots, Event API.
- Configuration: Use bot to respond with code on event; API logs and verifies redemption.

3.19. **Segment**
- Feature: Track API, Destinations.
- Configuration: Log coupon creation/redemption as customer events, distribute data to relevant tools.

3.20. **Google Sheets**
- Feature: Apps Script, API Connector.
- Configuration: Generate/store codes, trigger delivery via integration with messaging API.

3.21. **Microsoft Power Automate**
- Feature: Flows, Email/SMS Connectors.
- Configuration: Schedule or event-based generation; conditional delivery actions with status tracking.

3.22. **Zendesk**
- Feature: Triggered Actions, API.
- Configuration: Auto-assign coupon on ticket actions, log via customer profile.

3.23. **Mailjet**
- Feature: Transactional API, Contact Marketing.
- Configuration: Trigger personalized coupon campaign, monitor code delivery and response.

**Benefits**

4.1. Drives loyalty and incentivizes purchases with minimum manual work.
4.2. Enables micro-segmentation and personalized marketing at scale.
4.3. Reduces coupon fraud and over-redemption with real-time tracking.
4.4. Improves reporting accuracy and customer journey visibility.
4.5. Enhances brand engagement with timely, relevant offers across preferred channels.