Event-based push notifications (new releases, sales)

Purpose

1. Notify customers proactively about key events such as new DVD releases, flash sales, or exclusive offers.

2. Increase engagement, drive traffic to store, and boost sales by timely communication.

3. Automate segmented, personalized broadcasts for improved marketing ROI and customer experience.

4. Reduce manual work by auto-triggering messages based on inventory or marketing data signals.

Trigger Conditions

1. New product (adult DVD) release entered into the store system.

2. Sales event scheduled (start/end of promotion).

3. Low stock alert for popular titles to create urgency.

4. Customer-specific triggers: wishlist items now in-stock or on sale.

5. Scheduled recurring campaigns (weekly deals, monthly highlights).

Platform Variants

1. Twilio SMS

- Feature/Setting: Messaging API endpoint.
- Sample configuration: Configure webhook to POST to /Messages for each valid event.

2. SendGrid

- Feature/Setting: Marketing Campaigns API.
- Sample configuration: Trigger /mail/send endpoint with relevant email template ID per event.

3. Firebase Cloud Messaging

- Feature/Setting: Send push notification via FCM HTTP v1 API.
- Sample: POST notification payload to /v1/projects/{project-id}/messages:send.

4. OneSignal

- Feature/Setting: REST API for Push Notifications.
- Sample: Use /notifications endpoint with filters for user segments.

5. Pusher Beams

- Feature/Setting: Publish Notification API.
- Sample: POST to /publish_api/v1/instances/{instance_id}/publishes.

6. Amazon SNS

- Feature/Setting: Publish API.
- Sample: Use /Publish operation to send SMS, push, or email.

7. Mailchimp

- Feature/Setting: Campaigns API.
- Sample: POST /campaigns with event-based audience segment.

8. Klaviyo

- Feature/Setting: Flows Trigger via API.
- Sample: Activate /api/v1/flows/trigger with user and event parameters.

9. Slack

- Feature/Setting: Incoming Webhooks.
- Sample: Push notification payload to specified channel webhook URL.

10. Microsoft Teams

- Feature/Setting: Connector Cards via Incoming Webhooks.
- Sample: Payload with deal info sent to webhook-URL.

11. Braze

- Feature/Setting: Messages API.
- Sample: /messages/send endpoint for multichannel notifications.

12. Urban Airship (Airship)

- Feature/Setting: Push Notifications API.
- Sample: Use /api/push/ to trigger notification.

13. MoEngage

- Feature/Setting: Campaign Trigger API.
- Sample: /v1/send/push with event conditions.

14. ActiveCampaign

- Feature/Setting: Automations API.
- Sample: POST contact to /api/3/contactAutomations using event flag.

15. Customer.io

- Feature/Setting: Trigger Broadcast API.
- Sample: Invoke /api/v1/campaigns/{campaign_ID}/triggers.

16. Iterable

- Feature/Setting: Trigger Campaign API.
- Sample: POST to /api/campaigns/trigger with event payload.

17. Leanplum

- Feature/Setting: Send Message API.
- Sample: /api?action=sendMessage for event-based push.

18. Mailjet

- Feature/Setting: Send API v3.1.
- Sample: POST /send to dispatch event email.

19. Viber

- Feature/Setting: Viber REST API Send Message.
- Sample: POST to /pa/send_message for offers or alerts.

20. Telegram

- Feature/Setting: Bot API sendMessage.
- Sample: POST to /bot/sendMessage for instant push.

21. WhatsApp Business API

- Feature/Setting: /messages endpoint for template-based notifications.
- Sample: Send POST with event template, recipient, and dynamic parameters.

Benefits

1. Consistent, immediate customer communication on preferred channels.

2. Automated workflows minimize manual effort, reducing errors and time spent.

3. Higher conversion via targeted, timely, and relevant messaging.

4. Enhanced customer loyalty by keeping audiences informed and engaged.

5. Scalable solution readily extended for new channels or market events.