Purpose
1.2. Ensure timely and consistent engagement with customers across platforms, minimizing manual intervention.
1.3. Maximize reach and awareness of new inventory and promotions while maintaining compliance with platform guidelines.
Trigger Conditions
2.2. Promotional offer creation or update.
2.3. Marketing manager approval for campaign publishing.
Platform Variants
3.1. Facebook (via Facebook Graph API)
• Feature/Setting: "POST /me/feed" for page publishing; configure App access token, page ID, message, image/video URL.
3.2. Instagram (via Instagram Graph API)
• Feature/Setting: "POST /{ig-user-id}/media" then "POST /{ig-user-id}/media_publish"; configure caption, media URL, scheduling timestamp.
3.3. Twitter/X (via Twitter API v2)
• Feature/Setting: "POST /2/tweets"; set OAuth tokens, status text, media_ids for images/videos.
3.4. LinkedIn (via LinkedIn Marketing API)
• Feature/Setting: "POST /ugcPosts"; company page ID, author, lifecycleState, specific visibility controls.
3.5. Pinterest (Pinterest API)
• Feature/Setting: "POST /v5/pins"; select board, add media URL, description.
3.6. TikTok for Business API
• Feature/Setting: "POST /video/create"; account credentials, video upload, title and scheduled publish time.
3.7. YouTube (YouTube Data API v3)
• Feature/Setting: "Videos: insert"; video file, title, description, privacy status, and scheduled publish time.
3.8. Reddit (Reddit API)
• Feature/Setting: "POST /api/submit"; subreddit, title, URL or text, and flair settings.
3.9. Tumblr (Tumblr API)
• Feature/Setting: "POST /blog/{blog-identifier}/post"; blog ID, type (text/photo), body/caption, tags, publish_on option.
3.10. Buffer
• Feature/Setting: "POST /updates/create"; scheduled time, channels, text, media URLs.
3.11. Hootsuite
• Feature/Setting: Schedule post endpoint; select networks, message contents, media, date/time.
3.12. Sprout Social
• Feature/Setting: Smart Inbox integration; configure sources, post templates, schedule queue.
3.13. Zapier
• Feature/Setting: Facebook Pages, Instagram, and Twitter "create post" actions; map fields from trigger source, use filters for explicit content management.
3.14. SocialBee
• Feature/Setting: "Schedule posts" via content categories; automate RSS import, define recurring schedules.
3.15. ContentCal
• Feature/Setting: Social media planning and posting API; define campaign, channels, approval workflow, date/time.
3.16. Later
• Feature/Setting: Auto Publish for Instagram, Facebook, Twitter; upload media, write captions, set scheduled slot.
3.17. Sendible
• Feature/Setting: Smart Queues; auto-share new arrivals/offerings to multiple networks, custom image and link preview.
3.18. SocialPilot
• Feature/Setting: Bulk post-scheduler; configure account groups, calendar slots, external CSV import for batch posts.
3.19. Loomly
• Feature/Setting: Scheduled Posts endpoint; select channel, post content, approval before publish, performance analytics.
3.20. RSS-to-Social tools (e.g., Dlvr.it)
• Feature/Setting: Auto-post from product RSS feed to chosen networks; customize update frequency and message format.
4. Benefits
4.2. Reduces manual scheduling, increasing marketing team efficiency.
4.3. Enhances audience engagement by delivering timely product notifications.
4.4. Improves consistency and adherence to platform-specific rules for adult content.
4.5. Provides analytics and insight into campaign performance across all channels.