Marketing and Customer Engagement AutomationPurpose
1.2. Boost repeat purchases, liquidate excess stock, and increase customer engagement through segmented and automated email/SMS campaigns.
1.3. Ensure compliance with opt-in/opt-out preferences and age verification for legally restricted marketing.
Trigger Conditions
2.2. Recent purchase of specific product categories (e.g., new releases, themed collections).
2.3. Account inactivity for a specified period (e.g., 30 days).
2.4. Upcoming holidays, birthdays, or customer anniversaries.
2.5. Inventory thresholds reached (e.g., overstock or clearance).
2.6. Customer-specific milestones (e.g., spending amount).
2.7. Manual campaign scheduling by marketing team.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Messaging Service API; configure sender ID, automate via POST /Messages with body and recipient list.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API; schedule campaign, select contact list, customize subject/content, set timing.
3.3. Mailchimp
• Feature/Setting: Campaigns API; setup audience segmentation, create template, set automation rules for triggers.
3.4. ActiveCampaign
• Feature/Setting: Automations; select trigger (e.g., tag added), set action to send email/SMS, personalize message blocks.
3.5. Klaviyo
• Feature/Setting: Flows; configure event trigger, select SMS/email action, define dynamic blocks.
3.6. Constant Contact
• Feature/Setting: Campaign Scheduler; set up email schedule, apply segment rules, integrate opt-out compliance.
3.7. MoEngage
• Feature/Setting: Campaign Workflow API; define audience, configure event trigger, set scheduling parameters.
3.8. Omnisend
• Feature/Setting: Automation Workflows; create trigger (e.g., order placed), select SMS/email, set delays and follow-ups.
3.9. HubSpot
• Feature/Setting: Workflows; set enrollment conditions (segment, property, behavior), schedule email/SMS send.
3.10. Braze
• Feature/Setting: Campaigns; use API to create and schedule, set audience definition and trigger events.
3.11. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; set event triggers, configure SMS/email send, apply content rules.
3.12. Iterable
• Feature/Setting: Workflow Studio; trigger campaigns by events, configure send action and content blocks.
3.13. SMSBump
• Feature/Setting: Flow Builder; configure triggers (e.g., cart activity), SMS templates, scheduling.
3.14. AWeber
• Feature/Setting: Campaigns; define automation rules, set up email timing, manage opt-in lists.
3.15. Drip
• Feature/Setting: Workflows and Rules; configure purchase or tag triggers, schedule sequence.
3.16. GetResponse
• Feature/Setting: Marketing Automation; use event-based triggers, email/SMS action, apply filter conditions.
3.17. Listrak
• Feature/Setting: Automation Builder; configure trigger events, select channel, schedule frequency.
3.18. Brevo (formerly Sendinblue)
• Feature/Setting: Automation scenarios; event trigger configuration, select email/SMS route, schedule.
3.19. Zoho Campaigns
• Feature/Setting: Autoresponder; set up triggers (list/segment entry), define message content and interval.
3.20. Vero
• Feature/Setting: Journeys; trigger-based automation, select template, set scheduling and delivery times.
3.21. MessageBird
• Feature/Setting: Flow Builder; configure audience, trigger events, personalize message assets, schedule.
3.22. Mailjet
• Feature/Setting: Campaigns; audience segmentation, select send window, configure message content and automation.
3.23. Postmark
• Feature/Setting: Transactional Messages API; configure templates, trigger criteria, send schedule.
Benefits
4.2. Enables highly targeted and personalized marketing, driving customer loyalty and higher conversion rates.
4.3. Reduces overhead for campaign management and boosts ROI on promotional efforts.
4.4. Ensures regulatory and legal compliance for age-sensitive content delivery.
4.5. Facilitates rapid adaptation to changing marketing needs or inventory status.