Win-back campaigns for inactive customers

Purpose

1.1. Re-engage past customers of the adult DVD store who have not made a purchase or interacted with the store for a defined period.
1.2. Deliver targeted marketing messages, discounts, or exclusive promotions to entice previous buyers back.
1.3. Segment lapsed customers by period of inactivity, purchasing habits, and interaction channel for precision targeting.
1.4. Automate timed, multi-step outreach campaigns using preferred communication channels.

Trigger Conditions

2.1. Customer inactivity for a predefined timespan (e.g., 60+ days since last purchase).
2.2. Lack of email opens or website logins over set weeks/months.
2.3. Expiry of a loyalty or membership status without renewal.
2.4. Cart abandonment or browsing activity without purchase completion for a period.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Customer segmentation; trigger: “last purchase date is before X”; send win-back sequence.
3.2. Klaviyo
• Feature/Setting: Inactive flow automation; condition: “Placed Order zero times since X”; deploy dynamic offers.
3.3. ActiveCampaign
• Feature/Setting: Conditional automations; trigger: “Last Order Date older than X days”; send personalized emails.
3.4. SendGrid
• Feature/Setting: Automated email campaigns; API: “Create Single Send”; use inactivity as filter.
3.5. Twilio SMS
• Feature/Setting: Messaging API; event: inactivity detected; API: “Messages: Create” to send SMS reminders.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; trigger: “No interaction last 90 days”; configure email/SMS branches.
3.7. HubSpot
• Feature/Setting: Workflow automation; enrollment trigger: “Last purchase date > X”; launch email campaign.
3.8. Omnisend
• Feature/Setting: Win-back workflow; trigger: “customer inactive”; multi-channel campaign split (email, SMS, push).
3.9. Intercom
• Feature/Setting: Custom Bots and campaigns; trigger: “User inactivity > X days”; send chat or email nudge.
3.10. Zendesk Sell
• Feature/Setting: Smart Lists & Sequences; filter by “last activity date”; bulk outreach by email/SMS.
3.11. Freshworks CRM
• Feature/Setting: CRM automations; event: “customer dormant,” trigger sequence of engagements.
3.12. Customer.io
• Feature/Setting: Segments based on inactivity; trigger drip series by “last_active_at” property.
3.13. Braze
• Feature/Setting: Canvas journey; filter audience by “last app session” or “order date,” trigger win-back push/email.
3.14. MoEngage
• Feature/Setting: Segmentation on inactivity; campaign: “win-back users,” choose notification channel.
3.15. Vero
• Feature/Setting: Segmentation on inactivity rules; use “last_event_at” to trigger multi-stage email sequences.
3.16. Shopify Flow
• Feature/Setting: Workflow automation; trigger: “customer hasn’t ordered in X days”; automate email or discount.
3.17. Drip
• Feature/Setting: Workflow trigger: “inactive for X days”; send win-back email series.
3.18. dotdigital
• Feature/Setting: Program builder; trigger: “inactivity since X”; automatic personalized email send.
3.19. CleverTap
• Feature/Setting: Segmented campaign trigger: “user inactive since date”; push SMS/in-app/email offers.
3.20. MailerLite
• Feature/Setting: Automation “on subscriber inactivity”; sequence email workflow template.

Benefits

4.1. Revive dormant revenue streams and improve customer lifetime value.
4.2. Boost customer retention through timely, relevant communication.
4.3. Reduce manual marketing effort and improve engagement tracking.
4.4. Enhance loyalty with personalized win-back strategies adapted to user preferences.
4.5. Gather data on lost customers to refine future retention strategies.