Marketing and Customer Engagement AutomationPurpose
1.2. Automatedly remind customers via email, SMS, and other digital channels when they leave items in their cart without completing a purchase.
1.3. Automate customized messages based on cart contents, customer behavior, and segmentation.
1.4. Drive automated retargeting and incentives (e.g., discounts) for cart completion.
1.5. Enable ongoing engagement with leads through automated marketing follow-ups.
1.6. Automate reporting and analytics on recovery rates for actionable insights.
Trigger Conditions
2.2. Automate based on customer session end, inactivity timeout, or browser closure.
2.3. Automated triggers upon specific user abandonment patterns or product value thresholds.
Platform Variants
3.1. Shopify
• Function: Order/Cart Abandonment API
• Setting: Configure webhook for checkout/update event
3.2. WooCommerce
• Feature: Follow-up Emails extension
• Setting: Automation rule for “Cart abandoned after X minutes”
3.3. Magento
• Function: Abandoned Cart Email with REST API
• Setting: Schedule automated workflows via cron and event observers
3.4. Salesforce Marketing Cloud
• Feature: Journey Builder–Abandon Cart Trigger
• Setting: Automate email series via triggered sends
3.5. Klaviyo
• Function: Abandoned Cart Flow
• Setting: Automated event flow connected to ecommerce cart API
3.6. Mailchimp
• Feature: Customer Journey Automation
• Setting: Cart abandonment workflow configuration
3.7. Sendinblue
• API: Transactional Email API
• Setting: Automate email sequencer for cart abandonment
3.8. SendGrid
• API: Marketing Campaigns Automation
• Setting: Automated abandoned cart email drip setup
3.9. Twilio
• Feature: Programmable SMS
• Setting: Automator triggers SMS based on webhook from cart platform
3.10. WhatsApp Business API
• Feature: Automated message templates
• Setting: Configure message flow triggered by cart status
3.11. HubSpot
• Feature: Marketing Automation Workflows
• Setting: Automate follow-up emails using ecommerce tracking
3.12. ActiveCampaign
• Function: Ecommerce Automation
• Setting: Create segment and automate recovery messages
3.13. Omnisend
• Feature: Cart Abandonment Automation
• Setting: Prebuilt automatable workflow with conditional branches
3.14. Drip
• API: Abandoned Checkout Events
• Setting: Automate multi-channel outreach
3.15. Vero
• API: Automation Workflow
• Setting: Automate event-based notifications through abandonment event
3.16. Customer.io
• Feature: Behavioral Automated Campaign
• Setting: Trigger series based on incomplete purchase event
3.17. Intercom
• Feature: Message Automation
• Setting: Automate in-app messages when cart is abandoned
3.18. Braze
• API: Conversion-Driven Automated Messaging
• Setting: Abandonment campaign with cart data triggers
3.19. Emarsys
• Feature: Automated Abandonment Workflow
• Setting: Drag-and-drop automations for cart events
3.20. AWeber
• Feature: Campaign Automator
• Setting: Series for automated cart revival messages
4. Benefits
4.2. Automation reduces manual intervention and ensures timely outreach.
4.3. Multi-channel automators maximize engagement and returned customers.
4.4. Automated analytics drive continuous process improvement.
4.5. Automation ensures consistency and personalization across all recovery touchpoints.