Geo-targeted promotion delivery

**Purpose**

- 1.1. Deliver store promotions precisely to customers in specific geographic areas based on their real-time or recent locations.
- 1.2. Increase foot traffic and sales for selected American grocery stores by targeting nearby customers with time-sensitive offers.
- 1.3. Personalize marketing outreach to reflect local events, stock availability, or regional demand trends.
- 1.4. Optimize advertising budget by restricting promotions only to those within physical reach or specific delivery zones.
- 1.5. Encourage impulse purchases and brand loyalty through context-aware and timely engagement.

**Trigger Conditions**

- 2.1. Customer enters a pre-defined geofence (e.g., within 2 miles of a store location).
- 2.2. User profile updates GPS location via mobile app or web-based permission.
- 2.3. Scheduled promotional window aligned with local store hours or event times.
- 2.4. Inventory levels trigger promotion when stock exceeds a threshold in local stores.

**Platform Variants**

- 3.1. Twilio SMS
• Feature/Setting: Programmable Messaging API, configure geo-fencing webhook to trigger SMS delivery only to numbers in specified zip codes.

- 3.2. SendGrid
• Feature/Setting: Dynamic Email Templates, use location variables in transactional API to personalize content for recipient’s city/region.

- 3.3. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder with Location Entry Event, set rules to enroll contacts when mobile device detects proximity.

- 3.4. Airship (formerly Urban Airship)
• Feature/Setting: Geofence-based push notifications, configure campaign trigger radius and refine audience with location tags.

- 3.5. Braze
• Feature/Setting: Location-based Engagement Canvas, automate in-app/push messaging using real-time location stream.

- 3.6. Facebook Ads
• Feature/Setting: Local Awareness Ads, select “People recently in this location” and radius targeting for campaign objective.

- 3.7. Google Ads
• Feature/Setting: Local Campaigns, enable location extensions and proximity targeting in campaign setup.

- 3.8. Foursquare Places API
• Feature/Setting: Place Matching, configure webhook to trigger upon customer check-in within targeted geography.

- 3.9. Shopify (with app integrations)
• Feature/Setting: Geo-targeted Banner App, deploy dynamic display rules by customer shipping or detected IP address.

- 3.10. Mailchimp
• Feature/Setting: Location-Based Segmentation, set conditional email sends for addresses within specific US state/zip.

- 3.11. Microsoft Dynamics 365 Marketing
• Feature/Setting: Customer Journey location triggers, map contacts’ last known city to automated flows.

- 3.12. Klaviyo
• Feature/Setting: Location-triggered Flows, automate emails/SMS for customers near selected longitude/latitude.

- 3.13. OneSignal
• Feature/Setting: Geo-push Targeting, set notification delivery options by device-reported region/state/city.

- 3.14. MoEngage
• Feature/Setting: Location-based personalization, configure Smart Triggers to launch campaigns at critical proximity.

- 3.15. Oracle Responsys
• Feature/Setting: Geofence-triggered Program Entry, use location attributes to control email/SMS delivery rules.

- 3.16. Iterable
• Feature/Setting: Location-Event Triggered Send, segment users by real-time location and launch targeted series.

- 3.17. Adobe Campaign
• Feature/Setting: Geo-Targeted Segment Creation, enable geolocation enrichment and execute geo-segmented blasts.

- 3.18. Customer.io
• Feature/Setting: Event-triggered Workflow, trigger automations when user’s location enters defined boundary.

- 3.19. Segment.com
• Feature/Setting: Track API with Geolocation Trait, forward enriched events to downstream messaging platforms.

- 3.20. Pushwoosh
• Feature/Setting: Geo-zones API, link notifications to users entering or dwelling in a declared zone.

- 3.21. Zendesk Sunshine Conversations
• Feature/Setting: Location Data Collection, configure triggers to initiate chat promotions based on zip code discovery.

- 3.22. Zapier
• Feature/Setting: Geo-location-based filter, route leads into different automations based on their area code or location metadata.

**Benefits**

- 4.1. Maximizes campaign relevance and reduces wasted spend by directing promotions only to potential local shoppers.
- 4.2. Drives short-notice store visits, facilitating inventory turnover for limited-time offers.
- 4.3. Builds local customer loyalty through customized in-region deals and event-driven engagement.
- 4.4. Gathers accurate data on location-based engagement to refine future marketing tactics.
- 4.5. Supports compliance with opt-in preferences and privacy standards by automating audience filtering and consent management.