Scheduled newsletter and promotional campaign delivery

Purpose

1.1. Automate recurring newsletter and promotional email/SMS campaigns targeting grocery store customers in the American market; aims to increase engagement, repeat visits, and higher cart value by sending timely, segmented offers and news.
1.2. Ensure compliance with CAN-SPAM and local regulations through automated opt-out and consent management.
1.3. Leverage scheduling to reach customers at optimal times, using real purchase history or preferences for content relevance.

Trigger Conditions

2.1. Recurring schedules (e.g., weekly, first Friday of the month, seasonal/holiday-based)
2.2. Customer in defined segment (loyalty tier, purchase frequency, ZIP code, American product fans)
2.3. Product restocks, new American item launches, or price drop events
2.4. Triggers from CRM actions (e.g., milestone birthdays, inactivity markers)

Platform Variants

3.1. Twilio SMS
• Feature: Messaging Service with Scheduled Messages API
• Sample: Schedule POST to /Messages with 'sendAt' timestamp, to bulk contact list.
3.2. SendGrid
• Feature: Marketing Campaigns, Single Sends, SMTP API schedule
• Sample: POST /marketing/singlesends with 'send_at' parameter; use contact list ID.
3.3. Mailchimp
• Feature: Scheduled Campaigns via Campaigns API
• Sample: POST /campaigns with 'schedule_time' field.
3.4. Amazon SES
• Feature: SendBulkTemplatedEmail with SES API and Lambda scheduler
• Sample: Lambda triggers SES bulk send with schedule in CloudWatch Events.
3.5. ActiveCampaign
• Feature: Automated Email Campaigns, Automation Workflows
• Sample: POST /api/3/campaigns with 'send_time' set.
3.6. Constant Contact
• Feature: Email Scheduling via v3 API
• Sample: PATCH /emails/{email_id} to set 'scheduled_date' and list.
3.7. Klaviyo
• Feature: Campaign Scheduling via Flows
• Sample: Create Flow with 'Scheduled' trigger; assign segment.
3.8. HubSpot
• Feature: Marketing Emails API with Scheduled Sends
• Sample: POST /marketing/v3/emails with 'send_time'.
3.9. Salesforce Marketing Cloud
• Feature: Journey Builder Activity - Schedule Email/SMS
• Sample: Automation Studio with schedule activity to contact list.
3.10. Omnisend
• Feature: Automation Workflows for Campaigns
• Sample: Create Automation, set 'Schedule' node, select list.
3.11. Moosend
• Feature: Campaign Scheduling API
• Sample: POST /campaigns with 'scheduled_for' timestamp.
3.12. Drip
• Feature: Campaigns API, Workflow Trigger on Schedule
• Sample: API call with scheduled workflow event and recipients.
3.13. Brevo (ex Sendinblue)
• Feature: Create/Schedule Campaign API
• Sample: POST /smtp/email with 'scheduledAt' parameter.
3.14. Campaign Monitor
• Feature: Transactional & Campaign Scheduling
• Sample: Schedule send via API's 'ScheduleFor' parameter.
3.15. ActiveTrail
• Feature: Email/SMS Automation Workflows
• Sample: Create Automation Scenario, set date/time.
3.16. Iterable
• Feature: Workflow Studio - Scheduled Sends
• Sample: Schedule Workflow Send, filter by behavior.
3.17. Marketo
• Feature: Email Program Scheduling
• Sample: Set Program Schedule, use Smart List for segmentation.
3.18. Zoho Campaigns
• Feature: Email Scheduling via APIv2
• Sample: POST /campaigns with 'scheduled_time'.
3.19. AWeber
• Feature: Schedule Broadcast via API
• Sample: POST /broadcasts with 'scheduled_at'.
3.20. GetResponse
• Feature: API Campaign Scheduling
• Sample: POST /newsletters with 'send_on' param to contact list.

Benefits

4.1. Maximizes reach; campaigns are always on-time, increasing response rates.
4.2. Personalizes marketing based on customer and purchase data, improving conversions.
4.3. Reduces manual effort from marketing teams, freeing up resources for other strategic activities.
4.4. Ensures campaigns comply with regulations via automatic consent and opt-out handling.
4.5. Drives repeat business, boosts loyalty, and increases American product sales.