SMS and email seasonal offers

Purpose

1.1. Drive in-store and online sales by targeting customers with time-sensitive, personalized seasonal offers via SMS and email based on holidays, weather patterns, or local events, maximizing engagement and retention.
1.2. Increase basket size and frequency by reminding lapsed or infrequent shoppers about current promotions relevant to their purchase history and preferences.
1.3. Build brand loyalty through regular touchpoints and valuable, relevant communications timed to key seasonal shopping cycles.

Trigger Conditions

2.1. Calendar dates matching seasonal events (e.g., Thanksgiving, 4th of July, Christmas, etc.).
2.2. Weather-based triggers (e.g. heat wave prompts iced drink promotion).
2.3. Customer inactivity (e.g. 30+ days since last purchase triggers a special offer).
2.4. Shopper segmentation (e.g. loyal customers receive early access, new customers get introductory offers).
2.5. Inventory-based triggers (e.g. overstocked seasonal products).

Platform Variants

3.1. Twilio SMS
• Feature: Programmable SMS – use Send Message API, configure schedule and dynamic content with merge tags.

3.2. SendGrid
• Feature: Marketing Campaigns – set up automated email journeys, template variables for customization.

3.3. Mailchimp
• Feature: Customer Journeys – configure triggers, merge fields, segment-based campaigns.

3.4. Klaviyo
• Feature: Flows – set event/segment triggers, dynamic blocks for personalized offers.

3.5. ActiveCampaign
• Feature: Automations – time-based and event-based triggers, conditional content.

3.6. Constant Contact
• Feature: Autoresponders – schedule email sends, personalize based on contact lists.

3.7. Salesforce Marketing Cloud
• Feature: Journey Builder – event triggers, multi-channel (email/SMS) branches.

3.8. HubSpot
• Feature: Workflows – automation with triggers for seasonality and segmentation.

3.9. Braze
• Feature: Canvas Flows – schedule messages across SMS/email, personalize with attributes.

3.10. MoEngage
• Feature: Flows – multi-channel orchestration, schedule and segment triggers.

3.11. Oracle Responsys
• Feature: Program Designer – event-triggered and recurring sends, audience rules.

3.12. MessageBird
• Feature: SMS API – set up one-time or recurring messages, webhook for external triggers.

3.13. Omnisend
• Feature: Automation Workflows – drag-and-drop seasonality triggers, SMS/email blocks.

3.14. SlickText
• Feature: SMS Campaigns – schedule blasts, subscriber segments.

3.15. Mailjet
• Feature: Automation Scenarios – trigger by date, segment, or custom events.

3.16. SMS-Magic
• Feature: Campaigns – configure message series, timing, and dynamic personalization.

3.17. Zendesk Sunshine Conversations
• Feature: API for bulk SMS/email, trigger via external scripts.

3.18. Postmark
• Feature: Triggers & Transactional Templates – conditional seasonal sends.

3.19. GetResponse
• Feature: Marketing Automation – calendar-based triggers, behavior segmentation.

3.20. Plivo
• Feature: SMS API – schedule and personalize message sends.

3.21. Intercom
• Feature: Series – timed or behavior-based multi-message journeys.

3.22. Iterable
• Feature: Workflow Studio – omni-channel journey maps, event or schedule-based triggers.

3.23. Vibes
• Feature: Multi-channel Campaigns – configure SMS keyword triggers for seasonal promos.

3.24. Dotdigital
• Feature: Marketing Automation Programs – set up seasonal loops, personalize assets.

3.25. Adobe Campaign
• Feature: Workflows – advanced audience segmentation, time/date triggers.

Benefits

4.1. Ensures timely, relevant communication for better response rates and sales uplift.
4.2. Reduces manual effort in campaign execution, increases marketing agility.
4.3. Supports personalized engagement for diverse customer segments.
4.4. Improves customer retention and satisfaction with targeted seasonal incentives.
4.5. Enables rapid inventory turnover for perishable or seasonal items with automated offers.