Automatically segment customers for targeted campaigns

Purpose

1. Automate customer segmentation for targeted marketing, boosting campaign effectiveness, ticket sales, and fan engagement for entertainment venues.

2. Automatedly sort customer lists by demographics, purchase history, event attendance, engagement, and geography to deliver relevant content and offers to each segment.

3. Automate multi-channel campaign triggers, ensuring the right audience receives the right message at the right time, automating lead nurtures, VIP up-sells, and loyalty incentives.

Trigger Conditions

1. New ticket purchase or registration event.

2. Customer engagement with emails, SMS, or app notifications.

3. Demographic or behavioral update in CRM.

4. Social media or mobile app interaction.

5. Periodic (e.g., weekly) triggers for refreshed segmentation.

Platform Variants

1. Salesforce

• Feature/Setting: Automate segmentation using Audience Builder under Marketing Cloud — configure rules for audience lists.
  

2. HubSpot

• Feature/Setting: Create automated Smart Lists and Workflows for customer property-based segmentation.
  

3. Marketo

• Feature/Setting: Use Smart Campaigns to automate audience grouping based on custom fields and events.
  

4. ActiveCampaign

• Feature/Setting: Automate in Lists/Segments with conditional logic tied to CRM events.
  

5. Mailchimp

• Feature/Setting: Use Audience > Segments with automated tags from user actions.
  

6. Klaviyo

• Feature/Setting: Automated Segments using “Flows” for behavioral and profile-triggered segmentation.
  

7. Braze

• Feature/Setting: Audience Segmentation and automation via “Segments” and “Canvas” logic flows.
  

8. Twilio Segment

• Feature/Setting: Create automated segmentation using SQL traits, connected to event streams.
  

9. Pardot

• Feature/Setting: Dynamic Lists and Automation Rules for real-time customer re-segmentation.
  

10. Sendinblue

• Feature/Setting: Automate segmentation with criteria-based filters and automation workflows.
  

11. Zoho CRM

• Feature/Setting: Use automated “Segmentation Rules” within Campaigns and Workflows.
  

12. Constant Contact

• Feature/Setting: Use click and open triggers for auto-list segmentation.
  

13. Iterable

• Feature/Setting: “Dynamic Lists” update automatedly as new data ingests.
  

14. Campaign Monitor

• Feature/Setting: Create and automate Segments using subscriber activity filters.
  

15. Drip

• Feature/Setting: Build automated Segments by tagging customer behavior and purchase events.
  

16. Intercom

• Feature/Setting: Automate user segmentation through People Segments for targeted messaging.
  

17. Oracle Eloqua

• Feature/Setting: Use “Segment Members” rules and automation for dynamic groupings.
  

18. Omnisend

• Feature/Setting: Segments auto-update with real-time trigger events for omnichannel automation.
  

19. Adobe Campaign

• Feature/Setting: Automated dynamic segmentation via workflows and real-time audience updates.
  

20. Microsoft Dynamics 365 Marketing

• Feature/Setting: Use “Dynamic Segments” powered by Customer Insights for automated updating.
  

21. SAP Marketing Cloud

• Feature/Setting: Automated audience building with segmentation models using event triggers.
  

22. Freshworks CRM

• Feature/Setting: Segment contacts automatedly in Workflows based on custom fields or activities.
  

Benefits

1. Automated segmentation improves campaign ROI and deliverability.

2. Automates outreach, increasing personalization and conversion rates.

3. Reduces manual effort and errors through automation.

4. Enables real-time, automatedly refreshed targeting based on live data streams.

5. Scalable automator for personalized offers and loyalty campaigns, ensuring efficient marketing operations.