Post-event thank you messages and surveys

Purpose

1.1. Automate the dispatch of personalized post-event thank you messages and guest satisfaction surveys to arena event attendees, maximizing guest engagement, collecting actionable feedback, and nurturing brand loyalty.
1.2. Automatedly confirm attendance, express appreciation, encourage post-event participation, and gather data for future event improvements.
1.3. Automating outreach ensures timely follow-up, increases survey completion rates, and automates marketing intelligence.

Trigger Conditions

2.1. Event attendance marked as "checked out" or event time has elapsed for a participant.
2.2. Automated trigger via ticket scanning, booking systems, or POS integration.
2.3. Preconfigured schedule (e.g., 1 hour or next morning post-event) initiates automation.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automated SMS messaging; configure with Send Message API and webhook to event checkout.
3.2. SendGrid
• Feature/Setting: Automated email; configure Transactional Templates and Dynamic Template Data API.
3.3. Mailchimp
• Feature/Setting: Autoresponder campaigns; configure Automation > Customer Journeys with POST event trigger.
3.4. SurveyMonkey
• Feature/Setting: API-driven survey invites; use Create Collector Endpoint and automate via contact list integration.
3.5. HubSpot
• Feature/Setting: Workflows automation; automate email and feedback surveys using Workflow Actions and Event Trigger API.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automation; configure Event Data Entry Source and Email/SMS Activities.
3.7. Zapier
• Feature/Setting: Multi-app automation; trigger from event checkout app, automate via Email/SMS/Survey action step.
3.8. Google Sheets
• Feature/Setting: Automate using App Script; on new event row, script triggers auto email/survey send.
3.9. Slack
• Feature/Setting: Bot automation; configure bot to automatedly message staff/attendees via Events API.
3.10. Typeform
• Feature/Setting: Survey automation; generate personalized survey links using API, automate send via webhooks.
3.11. Constant Contact
• Feature/Setting: Automated email series; setup Post-Event Thank You campaign trigger.
3.12. Klaviyo
• Feature/Setting: Flow automation; configure custom event triggers for automated post-event notifications.
3.13. ActiveCampaign
• Feature/Setting: Automated email follow-up; configure Automations module using Event Ended trigger.
3.14. Microsoft Power Automate
• Feature/Setting: Automated flow from Eventbrite/Outlook; trigger email or Teams notification.
3.15. Eventbrite
• Feature/Setting: Automated attendee emails; configure Post-Event Email automation in Communication Tools.
3.16. Intercom
• Feature/Setting: Automated messaging; setup Event Segmentation > Post-Event Outreach.
3.17. Freshdesk
• Feature/Setting: Automator for CSAT survey; configure Event Completion as trigger for survey send.
3.18. Airship
• Feature/Setting: Automated push/messages; configure Journey Automation for post-event engagement.
3.19. Braze
• Feature/Setting: Canvas automated workflow; configure event-based triggers and Thank You messaging step.
3.20. WhatsApp Business API
• Feature/Setting: Send automated messages via POST /messages endpoint on post-event trigger integration.
3.21. Gmail API
• Feature/Setting: Scripted automated email; configure Apps Script to send emails on event completion.
3.22. SurveySparrow
• Feature/Setting: API to automate personalized survey send post-event; integrate with event app via webhook.

Benefits

4.1. Automates feedback collection and increases response rates through timely outreach.
4.2. Automating thank you messages improves customer sentiment and repeat attendance.
4.3. Automation saves staff time, reduces manual errors, and improves data collection quality.
4.4. Real-time automation allows rapid issue resolution and enhances the arena’s reputation.
4.5. Enables automatable segmentation and targeted marketing for future event promotions.