Real-time notifications about discounts or offers

Purpose

1.1. Automate real-time communication of discounts, offers, or promotions to arena visitors, maximizing ticket sales, upselling concessions, boosting loyalty, and enhancing audience engagement.
1.2. Ensure notifications are sent automatedly across preferred channels (SMS, email, push, social) without human intervention, triggered by event schedules, inventory, visitor behavior, or time-limited campaigns.
1.3. Enable arena venues to automate targeting segments, increase repeat visitors, and gather automated feedback on offer performance.

Trigger Conditions

2.1. Automatedly detect schedule updates or upcoming events.
2.2. Trigger when new discounts or offers are added in the ticketing system.
2.3. Automate based on visitor actions (ticket purchased, app check-in, inactivity period).
2.4. Automate notifications using thresholds on ticket/concession inventory or real-time audience metrics.
2.5. Automation triggered by campaign start/end or weather/local events.
2.6. Automated A/B testing period detection.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: ‘Programmable Messaging’ API; configure automation to send SMS based on event triggers.
• Sample: Automate POST to /Messages endpoint with discount code and schedule.
3.2. SendGrid
• Feature/Setting: ‘Marketing Campaigns’; use automated workflows to email event-based offers.
• Sample: Automated creation of campaign with dynamic offer content.
3.3. Mailchimp
• Feature/Setting: ‘Customer Journeys’; automate emails and push based on audience tags and activity.
• Sample: Configure journey trigger “Event ticket bought.”
3.4. Firebase Cloud Messaging
• Feature/Setting: ‘Notification Composer’; automate push messages for new offers.
• Sample: Automatedly trigger push on offer creation with custom payload.
3.5. Slack
• Feature/Setting: ‘Incoming Webhooks’; send automated message to staff or subscribers about new offers.
• Sample: Automate POST request with structured deal info.
3.6. Facebook Messenger
• Feature/Setting: ‘Send API’; automate personalized offers DM to opted-in users.
• Sample: Automate POST with "message" payload for promotions.
3.7. WhatsApp Business API
• Feature/Setting: ‘Message Templates’ for automated campaign messages.
• Sample: Automate /messages endpoint with pre-approved offer template.
3.8. HubSpot
• Feature/Setting: ‘Workflows’; automate customer segmentation and triggered messages about discounts.
• Sample: Automation in “Deals pipeline” for midweek offers.
3.9. Salesforce Marketing Cloud
• Feature/Setting: ‘Journey Builder’; automate real-time notifications based on customer activity data.
• Sample: Set trigger “Visited event page” for automated discount sendout.
3.10. Intercom
• Feature/Setting: ‘Outbound Messages’ automated on segment criteria.
• Sample: Automate message on “Has not booked in 30 days.”
3.11. Viber
• Feature/Setting: ‘Viber API Bots’; automate sending promotional deals to connected users.
• Sample: POST to Viber send_message with campaign text.
3.12. Telegram
• Feature/Setting: ‘Bot API’ automated sendMessage for real-time deals.
• Sample: Automation of POST /sendMessage to audience group.
3.13. Zendesk
• Feature/Setting: ‘Triggers & Automations’; automatedly notify ticket holders of flash offers.
• Sample: “Condition: Ticket Purchased – Automated Notify buyer.”
3.14. Zapier
• Feature/Setting: ‘Multi-step Zaps’ to automate cross-platform deal notifications.
• Sample: Trigger: “Event Created” → Action: “Send SMS and Email.”
3.15. ActiveCampaign
• Feature/Setting: ‘Automations’; send broadcast SMS or email based on user segment and behavior.
• Sample: Automation in “Engagement triggers.”
3.16. Klaviyo
• Feature/Setting: ‘Flows’; automate messages for event-linked offers.
• Sample: Trigger: New event, Send: “Limited-time offer.”
3.17. Pusher
• Feature/Setting: ‘Beams’; automate sending push notifications on mobile.
• Sample: Automated trigger from API when new promo uploaded.
3.18. OneSignal
• Feature/Setting: ‘Automated Messaging’; send push or in-app offers depending on user action.
• Sample: Automate message based on segment “Frequent attendees.”
3.19. MoEngage
• Feature/Setting: ‘Push Amplification’; automate offers based on ticket purchase or inactivity.
• Sample: Flow - If no interaction in 7 days, trigger offer.
3.20. Microsoft Power Automate
• Feature/Setting: ‘Scheduled/Automated Flows’; auto-send notifications via Email, SMS, Teams.
• Sample: Automate: When “New offer in SharePoint” → Alert marketing list.
3.21. Google Cloud Pub/Sub
• Feature/Setting: Publish/Subscribe push, automate message distribution on offer events.
• Sample: Automate publishing to subscription on trigger event.
3.22. Shopify
• Feature/Setting: ‘Marketing Automations’; automate messaging for in-venue merchandise deals.
• Sample: Trigger “Inventory low—discount sent automatedly.”
3.23. Discord
• Feature/Setting: ‘Webhook Bot’; automate discount pushes to community channels.
• Sample: On-event, automatedly send message with promo link.
3.24. Braze
• Feature/Setting: ‘Canvas Flows’; automate journey-triggered multi-channel deal messages.
• Sample: Trigger “Near Event Date” for best ticket offer push.

Benefits

4.1. Automates outreach for last-minute sales, maximizing real-time venue revenue.
4.2. Automator increases visitor conversion and engagement by automating timely, personalized notifications.
4.3. Automation reduces manual overhead for marketing teams and enables scalable, error-free alerts.
4.4. Automated A/B test deployment and analytics of message performance.
4.5. Automates loyalty by nurturing returning visitors via consistent, relevant engagement.