Marketing and Customer EngagementPurpose
1.2. Automatedly drive ticket sales, boost attendance, and maximize audience engagement for concerts, sports, or shows.
1.3. Automates personalized communication based on event type, customer preferences, and purchase history.
1.4. Enables consistent, timely follow-ups such as reminders, early-bird offers, and real-time last-minute promotions.
1.5. Ensures cross-channel automation to reach customers via email and SMS for maximum impact.
Trigger Conditions
2.2. Automated user actions (e.g., registration, previous purchase, abandoned cart).
2.3. Threshold-based triggers (e.g., low ticket availability, VIP presale windows).
2.4. Manual batch scheduling for campaign launches.
2.5. Dynamic changes (e.g., event rescheduling, artist announcements).
Platform Variants
3.1. Twilio
- Feature/Setting: Twilio Programmable Messaging API
- Sample: Automate SMS blast using “Messages” endpoint with event list segmentation.
3.2. SendGrid
- Feature/Setting: Marketing Campaigns API
- Sample: Automate email campaign scheduling and audience list management via API.
3.3. Mailchimp
- Feature/Setting: "Scheduled Campaigns" and “Transactional Email API”
- Sample: Automate batch event emails using triggers in campaign workflow builder.
3.4. Amazon SES
- Feature/Setting: “SendEmail” API and configuration sets
- Sample: Automate bulk promotional email scheduling with tracking enabled.
3.5. HubSpot
- Feature/Setting: "Marketing Email" API and workflow automation
- Sample: Automate event emails/SMS via sequences linked to contact properties.
3.6. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder & "Email/SMS Activities"
- Sample: Automates multi-step, scheduled messages based on audience lifecycle.
3.7. ActiveCampaign
- Feature/Setting: "Automations" and "Campaigns" endpoints
- Sample: Automate promotional flows with conditional SMS/email triggers.
3.8. Klaviyo
- Feature/Setting: “Flows” & “Campaign API”
- Sample: Automates reminder series with dynamic scheduling.
3.9. Constant Contact
- Feature/Setting: “Schedule Email Campaign” endpoint
- Sample: Automate campaign launch for segmented audience ahead of events.
3.10. Brevo (ex-Sendinblue)
- Feature/Setting: “Transactional Email” & “SMS Campaign” API
- Sample: Automates event promotions using contact segmentation and send scheduling.
3.11. Google Calendar API
- Feature/Setting: "Events.insert"/"Events.watch"
- Sample: Automate reminders by triggering emails or SMS before listed events.
3.12. Microsoft Outlook Graph API
- Feature/Setting: “SendMail” endpoint automation
- Sample: Automates event mail-outs for RSVP and reminders.
3.13. Plivo
- Feature/Setting: "SMS API"
- Sample: Automate SMS outreach for promotions using scheduled scripts.
3.14. MessageBird
- Feature/Setting: "Programmable Conversations API"
- Sample: Automatedly orchestrate SMS/email sequences for ticket sales.
3.15. MoEngage
- Feature/Setting: "Campaign Automation"
- Sample: Automate omni-channel sends based on real-time user behavior.
3.16. Iterable
- Feature/Setting: “Workflows” and “Message API”
- Sample: Automates audience-specific campaign launches with A/B testing.
3.17. Omnisend
- Feature/Setting: "Automations"
- Sample: Automate triggered campaigns for event reminders and upsells.
3.18. Vero
- Feature/Setting: “Journeys” workflow automation
- Sample: Automating time-based email/SMS journeys.
3.19. Customer.io
- Feature/Setting: “Campaigns & Automated Triggers”
- Sample: Automates dynamic send times for personalized communications.
3.20. SMSGlobal
- Feature/Setting: "SMS API" & "Triggers"
- Sample: Automate scheduled SMS campaigns based on CRM exports.
Benefits
4.2. Automation reduces manual errors and saves staff workload.
4.3. Automatedly maximizes exposure and ticket sales with timely engagement.
4.4. Customizable triggers mean relevant promotions, driving higher open and conversion rates.
4.5. Full automation enables scalable outreach as event frequency and audience grow.