Marketing and Customer EngagementPurpose
1.2. Automatedly segment customer lists based on engagement, redemption frequency, or last visit to ensure tailored, relevant, and timely communications.
1.3. Automate the collection and analysis of email campaign metrics for ongoing optimization and increased redemption engagement.
1.4. Automator handles opt-ins/outs, ensuring regulatory compliance and reducing manual intervention in the communication workflow.
Trigger Conditions
2.2. Redemption activity — automation starts newsletter cycle after a customer completes a redemption transaction.
2.3. Marketing calendar events — automation triggers based on local events, holidays, or campaigns.
2.4. Automated customer signups — automation activates on registration or email list opt-in.
Platform variants (with function/API/component to configure):
• Automate with Email Campaign Scheduler API: configure “Create Campaign” endpoint, set automated triggers for audience segments.
3.2. SendGrid
• Automate via Marketing Campaigns API: use “Create Campaign,” set scheduled_send_time, and dynamic lists.
3.3. Constant Contact
• Use Automated Email Series: configure “Email Automation” to trigger campaigns from custom lists.
3.4. HubSpot
• Employ Workflow Automation: set “Marketing Email Send” with automated triggers for lifecycle stage.
3.5. Salesforce Marketing Cloud
• Configure Automation Studio: automate email journeys, use “Send Email Activity” for scheduled sends.
3.6. ActiveCampaign
• Use Automations Builder: configure “Start an Automation” with triggers for tags or signup forms.
3.7. Moosend
• Setup Automations: select “Recurring Campaigns” feature, automate by frequency or custom event.
3.8. Klaviyo
• Build Flows: use “Flow Trigger” and “Time Delay” for event-based automation.
3.9. GetResponse
• Configure Autoresponders: schedule series using the “Create Autoresponder” API.
3.10. AWeber
• Use Campaign Automation: set up “Schedule Broadcast” for timed or action-based emails.
3.11. Zoho Campaigns
• Deploy Workflow Automation: configure “Autoresponders” for customer actions and events.
3.12. MailerLite
• Use Automation Editor: set “Triggered Emails” by event or calendar date.
3.13. Benchmark Email
• Configure Automation Pro: automate newsletter delivery based on segment triggers.
3.14. Drip
• Use Workflow Automation: automate trigger with “Entry Trigger” (tag, purchase, or custom field).
3.15. Omnisend
• Setup Automation Workflows: employ “Scheduled Campaigns” for recurring outreach.
3.16. Brevo (ex-Sendinblue)
• Use Marketing Automation: set “Send Email” action in automation scenarios.
3.17. Campaign Monitor
• Automate Journeys: use “Journey Triggers” to start newsletter flows.
3.18. Elastic Email
• Schedule Campaigns API: configure scheduled sending with “POST /campaigns” and automation options.
3.19. Mailjet
• Implement Workflow Automation: use “POST /send” API for batch email sends on schedule.
3.20. ConvertKit
• Automate with Visual Automations: set “Event” blocks to start newsletter sequenced sends.
3.21. Pardot
• Use Engagement Studio: configure “Scheduled Email” steps and automated follow-ups.
3.22. Zoho CRM
• Enable Automated Email Workflows: match triggers to customer activity, automatedly send according to rules.
Benefits
4.2. Automation ensures timely messaging, increasing customer retention and redemption rates.
4.3. Segment automation optimizes message personalization and deliverability.
4.4. Automated reporting and analysis improve campaign effectiveness over time.
4.5. Ensures compliance and reduces manual processing risks via opt-in/opt-out automation.
4.6. Reduces overhead and enables scaling outreach without increased manual effort.