Review request automation on Google and TripAdvisor

Purpose

1. Automate the entire process of requesting reviews from customers post-visit to a Georgian restaurant, targeting both Google and TripAdvisor, ensuring each guest receives personalized, timely reminders and minimizing manual intervention.

2. Automating review invitations maximizes engagement, boosts online reputation, maintains a steady influx of user-generated content, and allows automated responses or tracking of incoming feedback for continuous service improvement.

3. Automated workflows ensure multi-channel coverage—email, SMS, WhatsApp, or in-app notifications—triggered by reservation/visit data for optimal outreach.

Trigger Conditions

1. Automate trigger after completed reservation marked in POS, CRM, or reservation system.

2. Automator can also use customer checkout or payment confirmation as an automation condition.

3. Set up automation for follow-up 24 hours post-visit, or based on configurable intervals.

Platform Variants

1. Twilio SMS

• Feature/Setting: Automate SMS sending using Twilio Messaging API — configure trigger on new customer checkout, set message body with review links.
  

2. SendGrid

• Feature/Setting: Automate transactional email via SendGrid API — create a template with TripAdvisor & Google links; automator triggers on confirmation of visit.
  

3. WhatsApp Business API

• Feature/Setting: Automate personalized review invite via WhatsApp template message—trigger automation with customer phone number from CRM.
  

4. Mailgun

• Feature/Setting: Automate review request emails with Mailgun Send Message API—configure template, automate scheduling after POS checkout.
  

5. Outlook 365

• Feature/Setting: Automate Outlook 365 Send Mail action—trigger reviewed upon data received from restaurant management system.
  

6. Gmail API

• Feature/Setting: Automate sending email for review request using automatedly generated draft or direct send, customized for the customer’s name.
  

7. HubSpot

• Feature/Setting: Automate workflow in HubSpot CRM to send automated review invitations via email or SMS to new contacts post-transaction.
  

8. Salesforce Marketing Cloud

• Feature/Setting: Automate triggered email in Journey Builder—use API to dynamically populate review request templates with visit details.
  

9. ActiveCampaign

• Feature/Setting: Automate automation workflow that sends review request via email/SMS upon entry to ‘Post-Visit’ segment.
  

10. Zoho CRM

• Feature/Setting: Automate workflow rule that triggers review request email using Zoho Mail, leveraging customer contact automation.
  

11. Intercom

• Feature/Setting: Automate chat message or in-app notification after visit, configured via Intercom Messages.
  

12. Slack

• Feature/Setting: Automate sending reminders/alerts to staff about pending review requests via Slack Bot webhook integration.
  

13. Facebook Messenger API

• Feature/Setting: Automate Messenger message to customers with automated review links after visit.
  

14. Zendesk

• Feature/Setting: Automate Zendesk Triggers to send satisfaction survey with Google/TripAdvisor links post-ticket resolution or visit.
  

15. Typeform

• Feature/Setting: Automate custom Typeform feedback form sharing, integrated in post-visit communication, capturing review intent.
  

16. SurveyMonkey

• Feature/Setting: Automate email invitations for surveys that conclude with TripAdvisor/Google review call-to-action.
  

17. Pipedrive

• Feature/Setting: Automate automation when a deal is marked as ‘Won’ to send tailored review request email/SMS.
  

18. Telegram Bot API

• Feature/Setting: Automate Telegram bot to send scheduled post-visit automated review invites with platform links.
  

19. Microsoft Teams

• Feature/Setting: Automate notification to restaurant marketing staff when review campaigns launch or are overdue.
  

20. Shopify

• Feature/Setting: Automate order completion webhook to trigger email/SMS review request via Google/TripAdvisor links for online food orders.
  

Benefits

1. Automates guest communication and eliminates manual outreach for reviews.

2. Enables consistent, timely, and personalized review request automations, maximizing customer response rates.

3. Facilitates omnichannel engagement using automatable workflows across diverse platforms.

4. Scales automatedly for growth, easily adapting to volume spikes.

5. Centralizes review management and tracking, closing the feedback loop through automation.

6. Boosts online presence and reputation by automating engagement with satisfied customers for authentic reviews.