Marketing and Customer EngagementPurpose
1.2. Enables automated upsells, cross-sells, and optimized retention by segmenting and delivering offers automatable via email, SMS, app push, or loyalty apps.
1.3. Automates capturing behavioral signals, analyzes engagement patterns, and triggers unique incentives (coupons, limited-time menus) to maximize re-engagement.
Trigger Conditions
2.2. Automates after customer inactivity detected for set periods (e.g., 30 days since last visit).
2.3. Automated trigger by real-time ordering system events or reservation bookings.
2.4. Automatedly initiates when a customer interacts with marketing (opens email, clicks offer).
Platform Variants
• Feature/Setting: Automate SMS "Create Message" API with dynamic offer template; configure sender, recipient, and variables for offer type.
3.2. SendGrid
• Feature/Setting: Automate "Send Email" API; configure a dynamic email template with behavioral merge tags ({last_dish}, {reward_points}).
3.3. Mailchimp
• Feature/Setting: Automates Email Journey Builder using "API Triggered Email" with personalizations.
3.4. ActiveCampaign
• Feature/Setting: Automator for "Automated Campaigns" using contact behavior triggers and personalization tags.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Automates via "Journey Builder" with API Event Entry source and personalized offer blocks.
3.6. HubSpot
• Feature/Setting: Automates "Workflows" with behavior-based email send and conditional branching for offers.
3.7. Zapier
• Feature/Setting: Automates cross-app triggers and actions; e.g., new order in POS → send offer in Gmail.
3.8. Klaviyo
• Feature/Setting: Automates "Flows" triggered by purchase data; dynamic discount code inclusion.
3.9. Customer.io
• Feature/Setting: Automated “API Triggered Broadcasts” with personalization for user segments.
3.10. Intercom
• Feature/Setting: Automates "Outbound Messages," custom triggers from CRM API.
3.11. Pusher Beams
• Feature/Setting: Automates mobile push notifications with personalized payloads using Beams API.
3.12. Firebase Cloud Messaging
• Feature/Setting: Automates “Send Message” with segmentation by behavior using FCM APIs.
3.13. Braze
• Feature/Setting: Automator “Canvas” journeys, dynamic audience entry and personalized push.
3.14. Amplitude
• Feature/Setting: Automates behavior cohort creation, trigger HTTP event for external campaign delivery.
3.15. Segment
• Feature/Setting: Automates event tracking and piping into downstream marketing APIs with transformation.
3.16. LoyaltyLion
• Feature/Setting: Automates reward management via API and triggers unique offer emails based on points.
3.17. Yotpo
• Feature/Setting: Automates loyalty offer email/SMS with rules engine triggered by purchase data.
3.18. Shopify
• Feature/Setting: Automates customer tag-triggered “Discount Code API” email; triggers on “Order Created.”
3.19. Square
• Feature/Setting: Automates “Customer Engagement” email campaign API, configured by visit frequency.
3.20. Toast POS
• Feature/Setting: Automates loyalty events and promotion triggers with Toast Marketing API.
3.21. WhatsApp Business API
• Feature/Setting: Automates template message sending upon customer activity tracked by webhook.
3.22. Slack
• Feature/Setting: Automates notification to marketing team on high-lifetime-value customer detected.
3.23. Airtable
• Feature/Setting: Automates personalized offer record creation and multi-channel scheduling using scripting.
3.24. Facebook Messenger API
• Feature/Setting: Automates offer message sequences on specific behavioral event triggers.
Benefits
4.2. Increases conversion by automating contextual offers that match real customer actions.
4.3. Reduces manual workload via automation of segmentation and sending across platforms.
4.4. Improves loyalty program effectiveness with automatable, behavior-based incentives.
4.5. Achieves higher customer lifetime value through automated, data-driven marketing cycles.
4.6. Enhances measurement and optimization via feedback loop automation and campaign analytics.