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Customer loyalty program tracking and notifications

Purpose

1.1. Automate tracking of customer purchases and engagement with loyalty incentives in-store and online.
1.2. Consolidate customer interactions for Amish furniture into central database, awarding points or rewards.
1.3. Notify customers of accrued rewards, status upgrades, and promotional offers to drive retention.
1.4. Ensure personalized communication based on individual furniture preferences and purchase history.
1.5. Integrate seamlessly with POS, CRM, email, and messaging systems for unified experience.

Trigger Conditions

2.1. Customer makes a qualifying purchase in-store or online.
2.2. Customer account update or sign-up event.
2.3. Points threshold reached or tier upgrade.
2.4. Time-based triggers (e.g., post-purchase, birthday, inactivity).
2.5. Manual admin override or promotional event launch.

Platform variants

3.1. Salesforce
• Feature/Setting: Configure Workflow Rules and Process Builder to monitor Opportunity or Order changes; trigger loyalty updates via REST API.
3.2. Shopify
• Feature/Setting: Use Webhooks for order creation/updates; connect with the Shopify Admin API for customer tag management.
3.3. Square
• Feature/Setting: Activate Loyalty API for real-time point accrual and reward balance notifications.
3.4. Lightspeed POS
• Feature/Setting: Use Customer Loyalty module; configure triggers for loyalty accrual and email notifications via API.
3.5. WooCommerce
• Feature/Setting: WooCommerce REST API and 'Order Created' webhook; sync with loyalty plugins for auto point allocation.
3.6. Klaviyo
• Feature/Setting: List/Segment triggers for loyalty events; trigger email/SMS flows via API or Zapier action.
3.7. HubSpot
• Feature/Setting: Workflow Automation for deal/transaction; trigger webhooks or email sequences with scoring API.
3.8. Mailchimp
• Feature/Setting: Event-based automation for welcome, milestone, or reward earned emails using Classic Automation builder.
3.9. Twilio SMS
• Feature/Setting: Programmatic SMS notifications for points/rewards; configure via Messaging API and trigger on events.
3.10. SendGrid
• Feature/Setting: Automated transactional emails configured via SendGrid Email API on defined loyalty triggers.
3.11. Slack
• Feature/Setting: Incoming Webhooks to alert staff channels of large customer milestones or new tier upgrades.
3.12. Zendesk
• Feature/Setting: Custom triggers to log loyalty queries or provide support via API integration.
3.13. Square Loyalty
• Feature/Setting: Configure Automation Rules for points allocation; set up branded customer SMS/email.
3.14. QuickBooks Commerce
• Feature/Setting: API integration for invoice triggers; update loyalty point balance on paid invoice.
3.15. ActiveCampaign
• Feature/Setting: Automations triggered from deal update or tag; send personalized loyalty reward messages.
3.16. Zoho CRM
• Feature/Setting: Workflow Rules on deal/order; API call or webhook to update reward status and trigger notifications.
3.17. Pipedrive
• Feature/Setting: Automations for deal stage change; signal loyalty point award via API or webhook.
3.18. Intercom
• Feature/Setting: Triggers based on custom attribute (loyalty points); initiate auto-messages in-app or by email.
3.19. LoyaltyLion
• Feature/Setting: API integration or triggers for earning actions, status updates, and automated notifications.
3.20. Yotpo Loyalty & Referrals
• Feature/Setting: Program earning and notification actions; use Webhooks/API to sync with store actions.
3.21. Gorgias
• Feature/Setting: Event triggers from customer service tickets; integrate with loyalty program for response templates.
3.22. Microsoft Dynamics 365
• Feature/Setting: Power Automate Flows on sales/engagement events; update Loyalty entity and trigger communications.

Benefits

4.1. Increases customer retention with automated, timely, and personalized outreach.
4.2. Reduces manual administrative work in tracking points and issuing rewards.
4.3. Enables cross-channel communication for diverse customer preferences.
4.4. Enhances customer satisfaction by recognizing engagement and rewarding loyalty.
4.5. Provides actionable insights through centralized tracking and reporting.

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