Triggered follow-up on product review requests

Purpose

1. Automate post-purchase follow-ups to solicit reviews for Amish furniture, strengthening customer trust, online reputation, and future sales.

2. Reduce manual effort in outreach and eliminate missed follow-up opportunities.

3. Ensure consistent, timely communication to boost review volume and detailed customer feedback supporting marketing and retention.

Trigger Conditions

1. Order marked as fulfilled or shipped in POS/e-commerce platform.

2. Delivery confirmation via shipping provider API or webhook.

3. Customer has not submitted a review within predefined days post-purchase (e.g., 7 or 14).

4. No prior follow-up sequence triggered for same order/customer.

5. Customer’s opt-in status confirmed or no previous opt-out request.

Platform Variants

1. Shopify

• API: Orders Fulfillment webhook triggers review request email; use Admin API for customer email extraction.
  

2. WooCommerce

• API: Order status-changed webhook; integrate with customer email via REST API or plugins.
  

3. Magento

• Feature: Sales Order Shipment event triggers; setup via REST API for custom email.
  

4. Salesforce Commerce Cloud

• Setting: Configure post-purchase Journey in Marketing Cloud; trigger on transaction event.
  

5. BigCommerce

• API: Order Updated webhook; extract customer info and send review invite.
  

6. Mailchimp

• Feature: Triggered Email Automation; event-linked campaign upon order completion.
  

7. Klaviyo

• Setting: Post-purchase flow with review request; triggers on placed or fulfilled order.
  

8. HubSpot

• Workflow: Automated email sequence; triggered by deal stage/order property.
  

9. Zoho CRM

• Workflow: Email notification from Sales module after delivery mark or status change.
  

10. SendGrid

• API: Email triggered via Inbound Parse Webhook; configured to send templated review invite.
  

11. Twilio SMS

• Feature: SMS automation to customer's phone using REST API on order fulfillment.
  

12. ActiveCampaign

• Automation: Email series initiated once custom CRM property changes to 'shipped.'
  

13. Intercom

• Custom Bot: Automated messaging post-delivery using triggered campaign rules.
  

14. Gorgias

• Rule: Auto-send review request when support ticket for delivery closes.
  

15. Freshdesk

• Trigger: Workflow automation to send satisfaction survey or review link when ticket status resolves.
  

16. Yotpo

• Integration: Scheduled post-purchase review request via platform’s Email API.
  

17. Trustpilot

• API: Invitation send endpoint called after order delivery confirmation event.
  

18. Google Workspace (Gmail API)

• Script: Send templated personalized requests as order/receipt email is logged.
  

19. Microsoft Power Automate

• Flow: Automated sequence triggered by e-commerce or POS integration event.
  

20. Zapier

• Function: Multi-step Zap triggers on order event, sends request via connected email/SMS channels.
  

21. Amazon SES

• API: Programmatically initiated email campaigns using delivery status as trigger.
  

22. Slack

• Workflow: Internal notification when follow-up sequence triggers, for team awareness (optional).
  

Benefits

1. Real-time customer engagement increases review rates and retention.

2. Consistent follow-up improves reputation and search visibility.

3. Reduces staff time spent on manual outreach—enables scale.

4. Early negative feedback routed for resolution before public posting.

5. Establishes a feedback loop to inform product and service improvement.