Purpose
1.2. Automates initial announcements, feature highlights, testimonials, and follow-up offers for improved customer retention.
1.3. Supports cross-selling, upselling, and gaining feedback automatically after campaign completion.
1.4. Provides an automatable method to segment lists based on prior service interaction, automating re-engagement for inactive clients.
Trigger Conditions
2.2. Contact subscribes to updates or requests info about AV repairs.
2.3. Automatedly added tag or segment "Interested in new services."
2.4. Manually or automatically set launch date reached.
Platform Variants
3.1. Mailchimp
• Feature/Setting: Automate “Customer Journey” with Event-based triggers; use API to batch-add contacts to journey.
3.2. HubSpot
• Feature/Setting: Automated “Workflows” to schedule emails for segmented lists; connect to “Service” property or tag via API.
3.3. ActiveCampaign
• Feature/Setting: Automates drip using “Automations” and webhook triggers for new service signals.
3.4. SendGrid
• Feature/Setting: Use Marketing Campaigns API to automate batch creation and scheduled sends; automate audience sync.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder to automate trigger-based paths; sync new services via API.
3.6. Zoho Campaigns
• Feature/Setting: Workflow automation with "Autoresponder" linked to new launches via API batch/insert.
3.7. Constant Contact
• Feature/Setting: Automated Email Series; trigger by list segment update or custom API event.
3.8. Drip
• Feature/Setting: Automation Workflows triggered by "Tag Added" or API call; scheduled campaign steps.
3.9. Klaviyo
• Feature/Setting: Flow automation with event API; automates emails on form fill or CRM trigger.
3.10. Omnisend
• Feature/Setting: Automator “Automation Workflow;” API generates automatic workflow start.
3.11. Moosend
• Feature/Setting: Automated workflows with “Triggers;” new service imports via API.
3.12. GetResponse
• Feature/Setting: Automation builder with event-API triggers; automate sequences for each service.
3.13. Benchmark Email
• Feature/Setting: Automation Pro triggers; connect lists or API imported segments.
3.14. MailerLite
• Feature/Setting: Automation with form/API; automates sequence based on signup or action.
3.15. ActiveTrail
• Feature/Setting: Automation manager; API call for new AV service launch starts drip.
3.16. Intercom
• Feature/Setting: Series automations triggered by custom event (API track); automates onboarding/announcement.
3.17. Customer.io
• Feature/Setting: Campaign automation triggered automatedly by “Event API” on service launch.
3.18. Freshmarketer
• Feature/Setting: Journey automation; triggers for CRM changes or new offerings, via API.
3.19. Elastic Email
• Feature/Setting: Automation Rules; schedule drip with API-triggered campaigns.
3.20. Sendinblue (Brevo)
• Feature/Setting: Automation Workflows started via API event for “New Service Announced.”
3.21. AWeber
• Feature/Setting: Campaigns automation based on new list entry or tag, connect via API call.
3.22. Pardot (Salesforce)
• Feature/Setting: Engagement Studio automated rules; start sequence based on new product.
3.23. Infusionsoft (Keap)
• Feature/Setting: Campaign builder automates email sequences, triggers linked to service/product database change.
3.24. ConvertKit
• Feature/Setting: Automated sequences for tags or API triggers reflecting new launches.
Benefits
4.2. Increases AV service launch visibility and automates follow-up, maximizing conversions.
4.3. Reduces manual workload and automates multi-step campaign management.
4.4. Segments audiences and personalizes content at scale via automation, maximizing marketing ROI.
4.5. Provides automatable and measurable metrics for ongoing campaign optimization.