Marketing and Customer RetentionPurpose
1.2. Enable automated triggers and deliver omnichannel communications (SMS, email, push, voice) for personalized recalls and offers to dormant client segments.
1.3. Automating customized follow-ups such as discounts, safety check reminders, and loyalty incentives for past customers whose vehicles have not received a service or upgrade within a set timeframe.
1.4. Automated detection and outreach for customers in the LPG conversion pipeline who fail to complete onboarding or re-conversion steps.
1.5. Streamline feedback collection post-campaign for analysis and optimization, further automating the cycle.
Trigger Conditions
2.2. Missed scheduled service, recall, or mandatory check-up unique to LPG conversion compliance.
2.3. Unopened marketing emails or SMS from previous campaigns (non-engaged segment).
2.4. Abandoned appointment booking or incomplete form submissions by prospective LPG conversion customers.
2.5. Lack of engagement with loyalty/reward program invitations.
Platform Variants
• Feature/Setting: Automate SMS sequences via Twilio Programmable Messaging API — configure webhook URL triggers and set inactivity filters.
3.2. SendGrid
• Feature/Setting: Automated email blast using the Marketing Campaigns API, segment by “last open/click date”.
3.3. Mailchimp
• Feature/Setting: Trigger automated customer journey based on last activity date; use audience segmentation filters.
3.4. HubSpot
• Feature/Setting: Setup contact re-engagement workflows in Marketing Automation; delay and conditional triggers on “last seen”.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Use Journey Builder and SQL query segments on Data Extensions for inactivity-triggered automation.
3.6. ActiveCampaign
• Feature/Setting: Automate drip campaigns with “has not opened email” or “inactive tag” as entry point.
3.7. Intercom
• Feature/Setting: Utilize Series Automation with event-based triggers when no conversation or event in specified timeframe.
3.8. Zapier
• Feature/Setting: Automate cross-platform triggers for inactivity; connect CRM and email/SMS autoresponders.
3.9. Customer.io
• Feature/Setting: Create automated segments for “last activity before {date}”, trigger multi-channel messaging.
3.10. Klaviyo
• Feature/Setting: Automated flows based on “last active/last purchase” metric with filters for LPG conversion segment.
3.11. Omnisend
• Feature/Setting: Inactivity-based automation triggers for workflows delivering SMS, email, or push.
3.12. MoEngage
• Feature/Setting: Leverage “user inaction” trigger; automate campaigns via Push, SMS, or WhatsApp.
3.13. Pipedrive
• Feature/Setting: Use Automations to set follow-up tasks or send emails to cold leads in the LPG pipeline.
3.14. Segment (by Twilio)
• Feature/Setting: Identify dormant users/events and trigger downstream re-engagement automations.
3.15. Google Ads (Customer Match)
• Feature/Setting: Automate audience syncing via API, targeting custom ads to inactive customers.
3.16. Facebook Marketing API
• Feature/Setting: Retargeting automation for custom segments based on recent inactivity.
3.17. Microsoft Power Automate
• Feature/Setting: Build automated flows connecting Dynamics CRM, Outlook, and SMS for follow-up triggers.
3.18. Braze
• Feature/Setting: Audience segmentation on inactivity; automated delivery orchestration for notifications.
3.19. Drift
• Feature/Setting: Automated chatbot re-engagement sequences for leads inactive in live chat or email.
3.20. Marketo
• Feature/Setting: Smart Campaigns with inactivity triggers, automating personalized outreach email sequences.
3.21. Airship
• Feature/Setting: Automation using “last seen/push silence” triggers for precise customer reactivation.
3.22. OneSignal
• Feature/Setting: Push notification automation with audience segments filtered by last activity.
Benefits
4.2. Cuts operational workload via end-to-end market automation, freeing staff for value-adding tasks.
4.3. Improves conversion rates through automated, timely, channel-optimized messaging actions.
4.4. Enforces compliance for LPG service recalls/mandatories with zero manual effort via workflow automatons.
4.5. Enables scalable, multi-platform engagement tactics for growth and lifetime value expansion.
4.6. Drives continuous campaign improvement with automated performance tracking and feedback loops.