Event and activity notifications for in-store events

Purpose

1.1. Automate event and activity notifications for in-store events at a beach entertainment shop.
1.2. Provide real-time, targeted communications to customers regarding upcoming sales, workshops, contests, and themed days.
1.3. Enhance marketing and engagement automation by maximizing customer footfall and participation rates.
1.4. Facilitate seamless multi-channel communication (SMS, email, push, social messaging) for optimized reach and engagement.

Trigger Conditions

2.1. New event scheduled in event management/calendar system.
2.2. Update or cancellation of in-store event.
2.3. Customer opt-in for event notifications through POS, website, or loyalty program.
2.4. Upcoming event threshold (e.g., 7 days, 1 day, 1 hour before the event).

Platform Variants

3.1. Twilio
• Feature/Setting: SMS API; configure programmable SMS with webhook POST to automate messages on event triggers.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns; automate transactional or bulk email notifications, set up Automation Triggers.
3.3. Mailchimp
• Feature/Setting: Customer Journeys; configure journey automation for email reminders or event series mail-outs.
3.4. Firebase Cloud Messaging
• Feature/Setting: Cloud Messaging API; automate push notifications for mobile app users synced with event calendar.
3.5. Slack
• Feature/Setting: Incoming Webhooks; automate in-team notifications of upcoming public events.
3.6. Discord
• Feature/Setting: Bot API; automate event announcements in customer communities/channels.
3.7. ActiveCampaign
• Feature/Setting: Automation Builder; automate segmented email reminders to tailored customer groups.
3.8. WhatsApp Business API
• Feature/Setting: Message Templates; automate event invitations and reminders via WhatsApp.
3.9. Facebook Messenger
• Feature/Setting: Messenger Send API; automate direct message outreach for in-store event notifications.
3.10. Telegram
• Feature/Setting: Bot API; automate scheduled event updates to subscriber lists.
3.11. HubSpot
• Feature/Setting: Workflow Automation; automatically enroll contacts for event follow-ups and updates.
3.12. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; automate cross-channel messaging relating to in-store events.
3.13. Zoho Campaigns
• Feature/Setting: Autoresponders; schedule series of event-related notifications.
3.14. Outlook 365
• Feature/Setting: Calendar API; automate RSVP follow-ups for scheduled events.
3.15. Google Calendar
• Feature/Setting: Calendar API; automate event alerts/clashing updates pushed to mobile and email.
3.16. Instagram
• Feature/Setting: Instagram Graph API; automate event post/reminder scheduling on stories or feed.
3.17. Eventbrite
• Feature/Setting: Notifications Webhook; automate confirmation and reminder messages to attendees.
3.18. Shopify
• Feature/Setting: Flow Automation; automate store announcements for special in-store events.
3.19. Klaviyo
• Feature/Setting: Flow Builder; automate targeted message flows for event invitees and attendees.
3.20. Pusher
• Feature/Setting: Channels API; automate real-time web/app notifications for in-store activities.
3.21. Pushwoosh
• Feature/Setting: Push Notification Triggers; automate mobile engagement for events.

Benefits

4.1. Automates timely communication, reducing manual effort and increasing consistency.
4.2. Automating multi-channel outreach ensures wider, targeted customer engagement.
4.3. Automated reminders reduce no-shows and increase participation rates.
4.4. Automation enables real-time event change management.
4.5. Automating notifications offers measurable engagement metrics for campaign refinement.
4.6. Automatedly personalizes outreach based on customer preferences and behaviors.
4.7. Automation synchronizes all marketing and engagement channels for cohesive campaigns.