Targeted push notifications based on rider behavior

Purpose

1.1. Automate the delivery of personalized push notifications to riders at cycle rickshaw stands, dynamically targeting them based on behavioral data such as ride frequency, peak usage times, wait duration, loyalty metrics, or inactivity periods, to increase engagement and optimize stand utilization.
1.2. Automated outreach streamlines marketing, retention, up-sell, and reactivation campaigns directly improving rider experience and corporate revenue within the emerging transport sector.
1.3. Automation leverages behavioral analytics to segment users, automator triggers to send the right message at the right moment, automating decision logic for each interaction.

Trigger Conditions

2.1. When a rider book or cancels a ride at a stand.
2.2. Rider inactivity automates re-engagement messaging (e.g., no rides in 7 days).
2.3. Automated push when rider exceeds set ride milestones (e.g., 10 successfully completed rides).
2.4. Detection of high-traffic periods automates notifications for time-limited campaign promotions.
2.5. Geo-fence automation: rider nears or leaves predefined stand location.
2.6. Automatedly monitoring app uninstalls/installs.

Platform Variants

3.1. Firebase Cloud Messaging
• Feature/Setting: Use "Send-to-topic" or "Send-to-device" APIs; automate segment creation on app analytics, trigger via Firebase Functions using Cloud Scheduler.

3.2. Twilio Notify
• Feature/Setting: Configure "Notify Service" for push automation; use SMS fallback when push fails; trigger via REST API from rider event stream.

3.3. OneSignal
• Feature/Setting: Automate notification rule with "Segments" and "Automated Messages"; configure data tags for targeting using REST API v8.

3.4. Airship (Urban Airship)
• Feature/Setting: "Audience segmentation" with Real-time Automation; trigger behavior flows via Journey Composer API.

3.5. Braze
• Feature/Setting: "Canvas Flow" automation for multi-channel delivery; target users using behavior triggers with Braze REST API.

3.6. SendGrid (Email fallback for push failover)
• Feature/Setting: Use "Transactional Templates" with dynamic data, automate via Marketing Campaigns API.

3.7. WebEngage
• Feature/Setting: "Journey Designer" for automated cross-channel orchestration; use event-based automation triggers.

3.8. CleverTap
• Feature/Setting: Setup "Triggered Campaigns" using behavioral analytics, configure via CleverTap Push API.

3.9. MoEngage
• Feature/Setting: Use "Push Templates" and "Actionable Analytics" to automate when, where, and what is sent; REST API event triggers.

3.10. Pushwoosh
• Feature/Setting: "Event-driven notifications"; setup with Pushwoosh API, automate using "Dynamic Content" blocks.

3.11. Leanplum
• Feature/Setting: "Automated Campaigns" triggered by behavioral events; create segmented user flows via Leanplum API.

3.12. Mixpanel
• Feature/Setting: "In-app notification automation" with tracked events; trigger via Segment integration or HTTP API.

3.13. Iterable
• Feature/Setting: "Workflow Studio" automates multi-channel journeys, set push action nodes by behavior via Iterable API.

3.14. Customer.io
• Feature/Setting: "Event Triggered Campaigns"; configure behavioral segment automation and push via Customer.io API.

3.15. Pusher Beams
• Feature/Setting: "Publish to Users" API for direct automated targeting; create interests for segmentation.

3.16. Vibes
• Feature/Setting: Use "Automated Messaging Workshops" to design push automation; trigger campaigns based on rider events via Vibes Engage API.

3.17. Kumulos
• Feature/Setting: "Automation Campaigns"; leverage Analytics triggers and Automation APIs for push.

3.18. Kumulos Engage
• Feature/Setting: Use "Push Automation" with behavioral triggers; segment riders based on stand usage.

3.19. Notificare
• Feature/Setting: "Automation Rules" and "Rich Push Automation"; API-based contextual message delivery.

3.20. Batch
• Feature/Setting: "Automation API" triggers automated push based on actual user behavior; integrate batch campaign scheduler.

3.21. Segment.com
• Feature/Setting: Behavioral event streaming; automate triggers to connected push platforms for stand-based actions.

3.22. Gupshup
• Feature/Setting: "Campaign Automation" via Smart Messaging APIs for SMS/push fallback automation; behavioral event ingestion.

3.23. Netcore
• Feature/Setting: "Journey Designer" automates omni-channel push based on real-time analytics and event tracking.

3.24. Exponea (Bloomreach)
• Feature/Setting: Setup "Real-time triggers" and behavioral segmentation; use Exponea API for notification automation.

3.25. Appsflyer (retargeting automation)
• Feature/Setting: Automated audience segmentation and push notification trigger via deep-linking and AppsFlyer OneLink API.

Benefits

4.1. Automatedly boosts rider engagement and loyalty through precise message timing and content.
4.2. Automation saves operational effort and eliminates manual trigger tasks.
4.3. Elevates rider’s app experience, reduces inactivity, and incentivizes repeat rides automatically.
4.4. Automating personalized campaigns increases conversion rate for corporate programs at cycle rickshaw stands.
4.5. End-to-end automator flows ensure consistency, speed, and scalability in large-scale rider communications.
4.6. Automation leverages data to adapt in real time to rider trends and cycle rickshaw stand utilization patterns.